D IKSIS and Nokia are changing the concept of a network of shops

Group D IKSIS Corporation and Nokia announced the launch of a joint project to change the concept of a network of shops in accordance with European standards.

The new concept Nokia and D IKSIS involves significant changes in the domestic processing shops. It is based on the principles of segmentation range, Nokia Corporation developed during recent research buying preferences in Europe. Buyers today rather difficult to understand in a variety of phones sold. And new design showcases, developed by Nokia and D IKSIS, each designed to help sort out the range and in their own preferences, compared to similar functionality and style phone models and make their right choices.

At the core of the concept is a clear separation of all phones on the functional characteristics into 4 categories: "Multimedia", "Classics", "Style" and "Business". Telephones, which are characterized by a qualitatively realized music and video functions, fall into the category of "Multimedia". In the category of "Classic" model is composed of the most simple to use. The name "Style" speaks for itself - here are image vehicles made in an unusual design and form factor. Finally, the category "Business" includes devices with advanced technical specifications, as a rule, these smart phones and communicators.

It is this concept of separation of all phones on the functional characteristics and becomes the basis of new stores. Each of these categories corresponds to its own colours. Thus, the buyer must only determine their own preferences and expectations (do a music phone, smartphone or just beautiful "accessory") and has already choose from those models which they correspond.

Two updated store D IKSIS already working in Moscow on the streets Taganskaya, 1 (TK "Star") and Nizhny Novgorod, 2 / 1 (TK "Nizhny Novgorod"). In future plans partner companies - to convert in accordance with the concept of a network of 100 stores until mid-October and another 200 - before the end of the year. Re-D IKSIS affect stores located in all federal districts of Russia. An estimated Nokia and IKSIS D, a new concept stores would improve the effectiveness of outlets and increase sales by 14% in physical terms and by 12% in cash.