Ericsson introduced the concept of personalized and interactive TV

The company Ericsson introduced the concept of personalized and interactive television available anywhere on the screen of any device within the international tour Televisionary Roadshow, which runs from 8 to 10 October in Moscow.

In a personalized TV from Ericsson is based on trends and expectations of users, identified by the quantitative and qualitative research - more than 35 000 interviews in more than 25 countries around the world - held annually unit Ericsson Consumer and Enterprise Lab.

Understanding the user desires, words Company - is a key factor for business development, which strengthens the position of Ericsson in the market-TV services. There are five major aspects of the new Personalized TV:

1.Televidenie linking me with the world
◦ You are always online and always available.
◦'s own content - not just people want to watch, but also to share their videos and participate in the creation of television.
◦ Interactivity.
2.Personalizirovannoe TV - the user wants to watch TV on their terms.
◦ Tu program that wants to the conditions under which he will.
◦ Where and when to watch TV - at home or on the road with a phone or computer.
3.Vysokokachestvennoe TV
◦ Recently, sales of televisions and video recorders with support for high definition images has increased. The aspect of quality is very important and leads to a substantial increase in viewing time.
4.Ponimanie values and control spending on TV - people are willing to pay for services if understand the advantages and can control their real value.
5.TV available everywhere.
The three industries: telecommunications, multimedia and the Internet - merge together, offering people a new world of entertainment and communication, where many things become easier and more convenient. In turn, contributes to the development of modern television three main factors:

• Changing the behavior of users under the influence of the Internet, where users have the opportunity to obtain the desired when and where they want. The same, we are beginning to expect from TV.
• Widespread availability of broadband communications and the ability to use it with the help of several devices.
According to Ericsson, personal television services offered by the operator of new business opportunities for interactive, personalized services and advertising. To implement solutions operator will have to change the strategy for the development of the network, due to the increased demands on network capacity and quality of care. At the same time, digital multimedia content providers searching for new ways of sales, distribution, promotion and advertising. They will be able to take advantage of new television channels to provide innovative services and thus find a huge number of potential users in operator networks.