The Wi-Fi commercial market is starting to show some gray at the temples, yet there are still terrific opportunities if more sophisticated marketing techniques are used. There clearly are some best practices when it comes to segmenting this market and developing a channel strategy. The current recession has placed a premium on using marketing dollars as efficiently as possible and that means finding attractive green fields as well as vertical niche markets. It also means in some cases developing a completely new ecosystem of partners.
What is the global total available market for Wi-Fi products?
What makes the global SMB market so difficult to reach?
What characterizes the retail WLAN market and what kinds of partners are required for success?
Why is the healthcare market so appealing and yet so difficult?
What are some common mistakes vendors have made when attempting to segment their markets?
Join ABI Research for an enlightening Webinar, “Digging Deeper for Wi-Fi Dollars: Vertically Segmenting the Wi-Fi Commercial Market” hosted by ABI Research Vice President and Wireless Connectivity Practice Director Stan Schatt.
The fourth in ABI Research's “Stay Connected” Webinar series, this informative session will examine in depth the market segmentation issues associated with a maturing wireless LAN commercial market and the growing importance of key vertical market segments such as retail and healthcare. It also will examine the very attractive and also very elusive SMB market.
The Webinar will take place Thursday, June 18, at 11:00 AM US Eastern Daylight Time.
The event is free. Please register at: http://www.abiresearch.com/webinar/register.jsp.
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