Tuesday, June 9, 2009

EB MID Reference Device

Differentiate and drive new business and revenues by capitalizing on mobile Internet trends and attracting the growing always-on mobile Internet audiences.

Use the EB Reference Device as a starting point for developing next generation mobile Internet (MID) devices.

EB MID Reference Device is a versatile platform enabling customers to hit the wireless MID market at the right time with the right product specification. EB's MID is a pocket-size reference device that's sleek in design and offers the computing power of today's PCs. The reference device offers EB's customers, including wireless and PC original device and equipment manufacturers and wireless operators, the ability to bring a customized MID product to market faster and with lower development costs. EB MID Reference Device is always customized to the target market and customer brand.

EB started working on MID's in 2007. The result of that early work was the first generation MID reference design, the EB MIMD which was made in co-operation with Intel. Since then, EB has taken significant steps forward and has led the way in designing the next-generation MID reference device based on Intel's powerful and compelling Moorestown platform – a high performing, low power solution.

EB's new reference device is flexible and configurable for addressing various product segments. It allows customization of industrial design and the user interface as well as specification and customization of HW and SW features. EB's offering includes the licensing of a complete pre-certified MID Reference Device, product definition, development and customization of the device as well as a User Interface and applications.

Another milestone in the EB reference design is the user interface (UI) framework and applications. The UI framework forms a basis for UI differentiation for a device. EB's award winning navigation software, EB Street Director, is high-end, speech-enabled, Turn-By-Turn-navigation software.

EB's MID Reference Device, software and applications enable enhanced mobile experiences and are the perfect solution for media-rich mobile entertainment and connectivity experiences anytime, anywhere.

Having contributed to numerous cutting-edge mobile device implementations over the past 20 years proves that EB relentlessly solves challenges that others cannot.

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