VERTU REVEALS UNIQUE HOMAGE

Vertu, the brand born from an obsession to make the world’s finest mobile phones, creates an exceptional homage to the renowned Parisan Jewellery house Boucheron in celebration of its 150th Anniversary.

Frank Nuovo, Vertu Principal Designer was thrilled and honoured to take an artistic and openly expressive approach to the design of this very special creation. Nuovo says; “The essence of the single edition Vertu Boucheron 150 was to create something unique with signals of both brands. Using the Vertu Signature platform, but taking it away from the core design and creating a visibly stunning statement that breaks all expectations of mobile phone design, resulting in a true piece of sculpture. The constantly changing angled surfaces allow a cut stone appearance, inspired by the clearly faceted stones which are a significant part of Boucheron’s core craft. The recognisable Vertu V shape has seemingly morphed into random proportioned patterns and directions of the three sided surfaces creating a perfect blend of Vertu and
Boucheron elements. The challenge was to gain visual sparkle not from precious stones but instead through pure form and line achieved with precious faceted metal”

With the Vertu Boucheron 150, Vertu has once again taken the creation of high-end luxury mobile phones to a completely new and pioneering level. With nothing else like it in the world, the Vertu Boucheron 150 makes a powerful statement with its highly original and refined design.

The solid gold used to create the phone creates a very high monetary value object, but it is the level of design, build complexities and rarity of the Vertu Boucheron 150 that belies its true worth and elevates it to be exceptionally valuable.
Every one of the gold components on this exceptional mobile phone has been painstakingly crafted from individual solid gold ingots taking over 1000 man hours to cut to shape, with over 700 man hours of hand polishing to follow and a further 500 hours to hand build.

The design intricacy of the sapphire crystal keypad with its concave design and 400 points on its surface provided the toughest of challenges for the most skilled of craftsmen as it strays from the typical flat surface used with such a precious material.

In keeping with Vertu’s unequalled level of quality, the Vertu Boucheron 150 is housed in a bespoke hand made wooden case made from Noce Pedullo, a special part of the walnut tree, and produced by Reuge, the market leading Swiss makers of artisan music boxes. Inside the box sits an exquisite custom-built brass music drum which plays the signature Vertu sandpiper ringtone upon its opening.

The Vertu Boucheron 150 is an extroadinary feat of modern craftsmanship which is destined to become a benchmark collectors piece. Combined with its sophisticated and powerful 3G technology it delivers a defining experience of progressive luxury for the 21st century.

The one-off Vertu Boucheron 150 will be on display for prospective buyers at the recently launched Vertu store at 38 Old Bond Street in London from November 19th and for a limited period of time only, before a showcase tour at Vertu stores in Paris, Milan and Tokyo.

Vertu is the pioneer and leading manufacturer of handcrafted mobile phones for the luxury market. Vertu was established in 1998 and unveiled its first product in 2002. There are three distinct collections - Vertu Signature, Vertu Ascent and Vertu Constellation. These are assembled by hand at the company’s headquarters in England.
Vertu is available exclusively in over 500 of the finest watch, jewellery and department stores and Vertu boutiques around the world.