Motorola Expands On Demand Platform to Enhance Support for Rapidly Growing On Demand Libraries

Motorola B-3 Video Server leverages Adaptive Media Management framework to optimize service providers’ streaming, storage, and network resources

HORSHAM, Pa. – March 17, 2009 – Motorola (NYSE: MOT) today introduced the Motorola B-3 Video Server, creating the broadest, most flexible lineup of solid-state on demand servers in the industry. Designed to address small- to medium-sized streaming sites, the B-3 complements the Motorola B-1, the world’s most widely deployed solid-state on demand server. When joined with the Motorola CPS1000 Content Propagation System, the Motorola on demand platform addresses the rapid growth in on demand usage and content libraries while optimizing operator storage, streaming and network resources.

The Motorola B-3 Video Server leverages industry-standard hardware to create a high-performance, highly scalable, fault tolerant server that delivers premium support for video on demand (VOD), time-shifted TV, on demand ad insertion, network DVR (nDVR), and other advanced services. Available from early Q2 09, the B-3 efficiently scales from several hundred to more than 3,000 streams and can be configured as a standalone server with integrated content library, or as an edge server deployed alongside a B-1 .

As on demand usage and libraries rapidly expand, operators require on demand networks that are flexible enough to cater to changing demands. In response, Motorola integrated Adaptive Media Management throughout its on demand portfolio. The Motorola Adaptive Media Management (AMM) algorithms were developed by analyzing data from 160 B-1 deployments encompassing 900 thousand streams worldwide. CPS1000 utilizes AMM to distribute content and assign streaming resources across the network and to share content libraries between servers. AMM enables the B-1 and B-3 servers to select the optimal storage and streaming technologies. The result is the optimization streaming and network resources, reduction in storage costs, and ability to deliver the level of choice consumers want.

“The new B-3 server expands Motorola’s on demand hardware and software portfolio, organized around the Adaptive Media Management framework,” said Sean Welch, director, on demand video for the Motorola Home and Networks Mobility business. “Adaptive Media Management enables our service provider customers to optimize their streaming, storage and network bandwidth resources, reducing operational and capital expenses even as they face unprecedented growth in on demand libraries and consumer demand for personalized media experiences.”

For more information on Motorola’s on demand portfolio, including hardware and software solutions, please visit the on demand section of Motorola’s website. Motorola will also have its on demand and content management technology on display at The Cable Show, booth #2037, CCBN in Beijing # 3502, and the IPTV World Forum in London #300. For commentary on broadband home solutions, including cable VOD technology, please visit the Motorola blog at www.mediaexperiences2go.com.