Live Updates and Video Bring Discussion and Insight to the Web.
AT&T* will use social media to bring people an inside-view of this year’s Fortune Brainstorm: TECH conference. The conference, being held July 22 – July 24, will focus on how technology companies, content creators and other institutions can thrive in a recession, and help lead the way to a new era of global prosperity.
AT&T will bring real-time updates to the Web from the conference with Twitter™ posts and video interviews. Between noon PST Wednesday and noon PST Friday, AT&T will provide updates and insights through the following channels:
On Twitter, event session updates and other general information will be posted to @ATTNews, @BizSolutions, @SmallBizInsite and @ShareATT.
Additional updates and information will be posted to www.facebook.com/att and www.att.com/newsroom.
Video from the event will be posted at www.att.com/fortuneconference.
AT&T will offer customers an SMS short code to access interviews from the conference. By texting TECH to 41234, customers can receive alerts from the event when interviews of Fortune Tech speakers are available online.
A global conversation map will be set up on-site at the conference with a mash-up that pulls in real-time Tweets related to the themes and discussions taking place at the event.
In addition, AT&T CEO Randall Stephenson will participate in a panel discussion, hosted by Fortune’s Stephanie Mehta, about the new ways media, tech and telecom companies are collaborating and colliding. The session will be held Thursday, July 23.
A complete overview of the conference can be found here.
*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.
AT&T and Twitter are not affiliated in any manner whatsoever. AT&T and Fortune are not affiliated or associated in any manner.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation’s fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verseSM and AT&T | DIRECTVSM brands. The company’s suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T’s Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine’s list of the World’s Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com.
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