Launch of the MOTOCUBO A45 Eco phone and eco-chargers builds on Motorola’s commitment to reduce its environmental impact.
SCHAUMBURG, Ill. – Motorola, Inc. (NYSE: MOT) announced that it has received a 2009 Green Power Leadership Award from the U.S. Environmental Protection Agency (EPA). Motorola is one of only 10 organizations nationwide to receive a Leadership Award for its green power purchase. The EPA presented Motorola with the award at an event held in conjunction with the 2009 Renewable Energy Markets Conference in Atlanta, Georgia.
“EPA's Green Power Leadership award winners are raising the bar for green power purchasing,” said Kathleen Hogan, Director of EPA's Climate Protection Partnerships Division. "By using renewable energy, Motorola is helping our environment by leading our national transition to clean energy; they are a model for others to follow.”
For 2009, Motorola is purchasing more than 78 million kilowatt hours (kWh) of Green-e certified renewable energy certificates (RECs), generated from wind-power sources. This represents 20 percent of the company’s U.S. electricity purchases. Motorola is buying the RECs from NativeEnergy that support the Langdon Wind Facility in North Dakota.
“We are proud to receive this prestigious award from the EPA,” said Jodi Shapiro, vice president of Environment, Health and Safety, Motorola. “Purchasing green power is one of many efforts we’re making to be part of the solution to climate change. We’re also improving the environmental profile of our products, running our operations in an energy-efficient manner and helping our customers to be greener when they use our products.”
According to the EPA, Motorola’s current green power purchase of more than 78 million kWh is equivalent to avoiding the carbon dioxide (CO2) emissions of more than 10,000 passenger vehicles per year, or is the equivalent amount of electricity needed annually to power more than nearly 8,000 average American homes.
Motorola ranks No. 21 among participating organizations in the EPA’s Fortune 500 Green Power Challenge. The company also currently ranks No. 45 on the EPA’s National Top 50 List, highlighting some of America’s largest green power purchasers. This purchase also qualifies Motorola for the EPA’s Green Power Leadership Club, a distinction given to organizations that have significantly exceeded the EPA’s minimum purchase requirements.
Since 2005, Motorola has reduced its carbon footprint by 20 percent by purchasing renewable energy, implementing energy-saving measures and consolidating facilities. In 2008, Motorola’s carbon footprint totaled 535,377 tonnes (metric tons) CO2 equivalent, compared to 671,791 tonnes in 2005, a 20 percent reduction. Currently about 15 percent of Motorola’s global electricity comes from renewable resources. The company’s goal is to increase its global purchase of electricity from renewable sources to 20 percent by 2010 and to 30 percent by 2020.
LATEST “GREEN” PHONE - MOTOCUBO A45 ECO PHONE
In addition to its green power purchases, Motorola continues its efforts to reduce the environmental footprint of its products. In January, Motorola launched the MOTO™ W233 Renew – the world’s first Carbonfund.org CarbonFree® Certified mobile phone made using plastics comprised of recycled post-consumer water cooler bottles.
Motorola will soon launch the MOTOCUBO A45 Eco, a slider cell phone with a QWERTY keypad designed to keep young users connected with their social networks while meeting their eco-conscious needs.
The phone’s plastic housing consists of 25 percent recycled water cooler bottles and is fully recyclable – the handset itself is 70 percent recyclable. confirm
Available first in Latin America, the MOTOCUBO A45 Eco is free of polyvinyl chloride (PVC) and brominated flame retardants (BFR) and has earned the Carbonfund.org CarbonFree® Certified Product Label after an extensive product life-cycle assessment.
Through an alliance with Carbonfund.org™, Motorola offsets the amount of CO2 generated to manufacture, distribute and use the phone through investments in third-party verified renewable energy and reforestation projects.
The phone’s packaging is made from recycled paper and plastic, and the in-box information is printed on 100 percent post-consumer recycled paper.
“This handset was designed for young people who were born in the digital era and are looking for web and cellular telephone applications that allow them to share photos and information and stay connected,” said Rodrigo Vidigal, marketing director, Motorola Brazil. “MOTOCUBO offers all of this in an innovative design with ecological appeal.”
In addition to social network connectivity and its environmentally friendly design, the MOTOCUBO A45 Eco has cutting-edge technology and a full set of entertainment features including a 2 MP camera with digital zoom for photo and video capture, one-click image posting on social networks and blogs, MP3 player, FM radio, MotoID (which recognizes the music playing around the cell phone) and a 2 GB memory card, expandable to 32 GB.
NEW ECO-CHARGER LINE-UP
Motorola’s latest wall and rapid car chargers offer the first CarbonFree® Certified alternative to conventional chargers. Through an alliance with Carbonfund.org, Motorola offsets the amount of CO2 required to manufacture, distribute and use the chargers during their lifetime through investments in renewable energy and reforestation projects. These chargers are built to the universal USB and MicroUSB standards established by the GSMA. Wall and rapid car charger alternatives ensure the new chargers work across a variety of phones and can be used everywhere, even on-the-go.
The P390 (mini USB) and P393 (micro USB) wall chargers’ standby power performance is 30 megawatts (mW) which is 90 percent better than the current ENERGY STAR Level V requirement of 300 mW. The P680 (mini USB) and P683 (micro USB) rapid car chargers offer RapidCharge which also reduces charge time, requiring only two to three hours for a full charge. All of these new EcoMoto™ chargers also:
Use one tenth of the standby power of current standard chargers for optimized energy efficiency
Do not contain PVCs or BFRs
Have packaging which is printed on 100 percent post-consumer recycled paper
“Our new, innovative chargers are creating a new Companion Products category known as ‘EcoMoto power’ products,” said Bill Olson, Director, Office of Sustainability and Stewardship, Motorola Mobile Devices. “The products are designed to work across all wireless phone products in line with our commitment to a cross-industry standard for a Universal Charging Solution led by the GSMA.”
ONGOING COMMITMENT TO REDUCE ENVIRONMENTAL FOOTPRINT
Motorola continues to engage in and explore opportunities such as increased recycling and less packaging, for example, to help customers reduce their environmental impact.
The company offers take-back programs in 70 countries globally, covering more than 90 percent of its global mobile phone unit sales.
In 2008 alone, Motorola collected more than 2,560 tonnes of electronic equipment waste for recycling, including take-back recycling programs for its products, internal recycling efforts and community events sponsored by Motorola.
In 2008, the company launched an initiative to reduce environmental impact in its freight packaging by packing more products per case, double stacking pallets and using lighter cardboard boxes versus wood crates.
Motorola is involved in voluntary climate change programs and has a strong commitment to improving social and environmental conditions in its supply chain.
In 2003, Motorola became a founding member of the Chicago Climate Exchange (CCX) which is an innovative voluntary but legally binding greenhouse gas (GHG) emissions reduction, registry and trading system. In 2007, the company committed to CCX Phase II, whereby it has agreed to track and report GHG emissions and to achieve a 6 percent reduction in our GHG emissions by 2010, below a year 2000 baseline. This commitment, and the additional international operating locations it includes, makes Motorola the first global member of the CCX.
Since 2004, Motorola has participated in the Carbon Disclosure Project, which encourages companies to report on GHG emissions and actions to mitigate them.
Motorola is a member of the Global e-Sustainability Initiative (GeSI), an industry effort to improve the sustainability and energy efficiency of the information and communication technology (ICT) sector.
The company requires high labor and environmental standards in our own operations, making concerted efforts to drive improvement, and Motorola expects its suppliers to do the same as reflected in its supplier code of conduct.
Motorola monitors compliance with our code through an assessment and audit program; the company conducted 80 detailed on-site supplier audits in 2008.
For more information about Motorola’s environmental initiatives, please visit www.motorola.com/environment.
About Motorola
Motorola is known around the world for innovation in communications and is focused on advancing the way the world connects. From broadband communications infrastructure, enterprise mobility and public safety solutions to high-definition video and mobile devices, Motorola is leading the next wave of innovations that enable people, enterprises and governments to be more connected and more mobile. Motorola (NYSE: MOT) had sales of US $30.1 billion in 2008. For more information, please visit www.motorola.com.
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