Today Orange announced a series of Orange Monkey Hologram Gigs set to take place in five shopping centres around the UK and featuring hologram performances from ‘Mama Do’ singing sensation Pixie Lott, MOBO Award winning N-Dubz and the UK’s ‘Number One’ Tinchy Stryder. The UK’s first ever multi artist hologram tour celebrates the launch of Monkey, Orange’s brand new Pay As You Go tariff with 4Music, which gives you free music and text messages just for topping up £10 a month.
Kicking off at Lakeside Centre on Saturday 19 and Sunday 20 September, the gigs will continue for a consecutive four weekends at Birmingham’s Bullring, Sheffield’s Meadowhall, Bristol’s Cabots Circus and Manchester’s Arndale Centre respectively. Orange staff will be at the venue giving out free Monkey SIM cards as well as £10 off any Pay As You Go handset over £29 for those who sign up to the tariff in the venue’s Orange store that weekend. Tinchy Stryder will be showcasing his brand new single at the gigs and there will also be a chance for fans to meet N-Dubz when they make a guest appearance on Sunday 18th October in Manchester’s Arndale Centre. The gigs take place approximately every 20 minutes throughout the weekend from a special Orange Hologram ‘stage’, anyone can watch the hologram gigs, no ticket is required.
Spencer McHugh, Brand Director for Orange UK, said: “Monkey is our first ever PAYG package that offers free music to customers and provides a whole new music experience both online and on their mobiles. The Orange Monkey Hologram Gigs are an extension of this new music experience giving audiences the chance to see some of the UK’s hottest talent in a fresh and exciting way.”
The Monkey Hologram Gig dates in full:
19/20 September
London – Lakeside
26/27 September
Birmingham – Bullring
03/04 October
Sheffield – Meadowhall
10/11 October
Bristol – Cabots Circus
17/18 October
Manchester – Arndale Centre
Orange ‘Monkey’ is the first Pay As You Go package that offers free music to customers when they top up their mobile. A unique three way partnership with Universal Music and 4Music gives customers free and easy access to hundreds of thousands of songs (plus free texts) streamed through any mobile handset and online at www.orange.co.uk/monkey. As well as free music, Monkey offers customers free texts, allows for playlists to be shared by mobile, email and social networks.
-ENDS-
For further information please contact:
Holly Ferguson at M&C Saatchi Sport & Entertainment – 0207 544 3855
holly.ferguson@mcsaatchi.com
Product Information
· Monkey customers can access the service on their phones by dialling 247. Customers are presented with a choice of 8 pre-set play lists e.g. R&B, Rock, Pop, Chart and playlists from 4Music. These will be refreshed regularly.
· £10 top up gives you 300 free texts and free music. £20 gives you 600 texts, £30 gives you 1,000 texts
· Customers can access the service online by visiting the following site www.orange.co.uk/monkey. Customers can set up 8 of their own playlists on the Music Player and share their unique number(s) with their friends
· Calls cost 20p per minute, 10p per text
· Monkey is packed full of additional features including functionality which allows customers to find out the name of the track they are listening to on their mobiles. The customer just needs to press 5 whilst listening to any track to receive a free text message with the artist name and track title for what they're listening to, plus we save the track in their favourites section on the Monkey website
About Orange
Orange is the key brand of the France Telecom Group, one of the world’s leading telecommunications operators. With 123 million customers, the Orange brand now covers Internet, television and mobile services in the majority of countries where the Group operates.
In the UK, Orange provides high quality GSM coverage to 99% of the UK population. At the end of July 2009, Orange had almost 17 million customers in the UK – 15.9 million active mobile customers and close to one million fixed broadband customers.
At the end of 2008, France Telecom had consolidated sales of 53.5 billion euros (12.7 billion euros for the first quarter of 2009) and at 31st March 2009, the Group had a customer base of almost 184 million customers in 32 countries. These include 123 million mobile customers worldwide and 13 million broadband Internet (ADSL) customers in Europe. Orange is the number three mobile operator and the number one provider of broadband Internet services in Europe and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies.
Orange and any other Orange product or service names included in this material are trade marks of Orange Personal Communications Services Limited.
For more information please call the Orange Press Office 0870 3731500, or visit www.orange.co.uk/newsroom
About 4Music
4Music is the most watched music channel in the UK. It is free to air, and part of the Box TV music channel portfolio. Box TV is the Channel 4 and Bauer Media joint venture that operates the channels and has this year has produced hit shows from the biggest names in music from Lady Gaga to Lily Allen.
4Music believes music is all about entertainment, offering exclusive behind-the-scenes access to the biggest names in music, unmissable live performances, video exclusives, up to the minute music news and an eclectic mix of new and classic video content.
4Music also broadcasts the best of music entertainment shows and documentaries from the Channel 4 stable. The channel features both popular and up-and-coming bands and artists, daring to be different as long as it’s all in the name of great popular music.
58% of 4Music’s Adult viewers are aged 16-34.
4Music attracts an average of 11m viewers a month.
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