Wednesday, October 21, 2009

AT&T Strengthens 3G Wireless Coverage in Texarkana

Deployment of 850 Mhz Spectrum for 3G in Texarkana Substantially Improves In-Building Wireless Coverage, Adds Capacity to Support Surging Demand for Mobile Broadband.

AT&T* announced a substantial upgrade of its 3G mobile broadband network in Texarkana with the deployment of additional wireless spectrum in the 850 MHz band. As a result of this upgrade, local customers should experience better 3G wireless connectivity, performance and enhanced in-building wireless coverage. The enhancement also increases network capacity, and is intended to support ever-growing demand for 3G mobile broadband service.

The high-quality 850 MHz spectrum generally results in better in-building coverage. While specific benefits of the additional spectrum will vary by location, AT&T 3G customers should see improved quality and coverage throughout Texarkana. AT&T technicians nationwide responsible for monitoring network performance for service quality and coverage have seen significant increases in total 3G data traffic in areas where the 850MHz spectrum has been deployed.

“Continued investment in technology like this is a sign that the Texarkana region has a strong economic future” said State Representative Steve Harrelson. “I’m committed to working for more investment and projects such as this to help attract new jobs to the area.”

“Our goal is pretty simple: we want you to have an extraordinary experience when you make a call, check e-mail, download a song or video, or surf the Internet on your AT&T device,” said Steve Gray, vice president and general manager for AT&T Mobility and Consumer Markets

in Arkansas and Oklahoma. “As part of the Texarkana community, we’re always looking for new opportunities to provide enhanced coverage and our investment in the local wireless network is just one way to accomplish this."

This network enhancement is one part of AT&T’s ongoing efforts to drive innovation by investing to deliver the benefits of smartphones and mobile broadband for customers. More smartphone customers have chosen AT&T over any U.S. competitor, resulting in wireless traffic on the AT&T network that has quadrupled over the past year. This growth includes a volume of smartphone data traffic over the AT&T network that is unmatched in the wireless industry.

“More than ever before, customers look to wireless communications to stay in touch with family, friends and business colleagues,” said Ed Drilling, president of AT&T Arkansas.. “The additional spectrum helps to enhance the 3G network and is another way AT&T is driving to deliver a first-class wireless voice and data experience for our customers.”

Recently, AT&T announced plans to further upgrade its 3G network nationwide with HSPA 7.2 technology to deliver considerably faster mobile broadband speeds. The upgrades are planned to begin in the fourth quarter, with completion expected in 2011. Additionally, AT&T is planning to add nearly 1,900 cell sites nationwide this year as well as new backhaul connections across the country to support the increasing volumes of mobile data traffic.

AT&T’s 3G mobile broadband network is based on the 3rd Generation Partnership Project (3GPP) family of technologies that includes GSM and UMTS, the most open and widely used wireless network platforms in the world. AT&T’s 3G network is available in more than 350 major metropolitan areas. AT&T also offers 3G data roaming in more than 100 countries, as well as voice calling in more than 215 countries.

For more information about AT&T’s 3G coverage in Texarkana or anywhere in the United States, consumers can visit http://www.wireless.att.com/coverageviewer/. The online tool can measure the quality of coverage based on a street address, intersection, ZIP code or even a landmark.

For updates on the AT&T wireless network, please visit www.att.com/networknews.

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