Music Ally has been passed details of the global uptake of Nokia’s Comes With Music service, which suggest it is struggling to make headway. As of July, Nokia had just over 107,000 active users of CWM in nine markets around the world.
That’s according to figures sent out by the company to record labels and distributors. In the UK specifically, Nokia had just shy of 33,000 active CWM users in July, up from 23,000 in April.
The full list of markets breaks down as follows (sorted by launch dates):
CWM ACTIVE VOUCHERS– JULY 2009
UK – 32,728 (launch date: Oct 08)
Singapore – 19,318 (Feb 09)
Australia – 23,003 (Mar 09)
Brazil – 10,809 (Apr 09)
Sweden – 1,101 (Apr 09)
Italy – 691 (Apr 09)
Mexico – 16,344 (May 09)
Germany – 2,673 (May 09)
Switzerland – 560 (Jun 09)
The figures don’t look good for Nokia, considering the investment it has made in Comes With Music. However, check the comparison between Brazil and Italy, or Mexico and Germany. There is evidence that CWM is doing better in emerging markets than in developed Western countries where there is more competition.
We put the figures to Nokia, and a spokesperson provided us with this response:
“Comes With Music has been a live service for 12 months in the UK and over the last 8 months, has also gone live in 11 other countries. This is a very fast rollout for a service of its kind, especially when you consider the music is a mix of global and local content for each location. In terms of innovation, Comes With Music is a significant shift for both consumers and the industry alike.
“Nokia will continue to bring new services to market and we will continue to add further countries and partners to our Comes With Music rollout. We look forward to being able to share more details on this over the coming weeks. With regard to the statistics presented in your article, as per our longstanding policy we do not comment on industry speculation or rumours.”
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