Handmark has been helping Sony Ericsson stock the PlayNow™ arena applications store with a range of content. Developer World interviewed David Carnero, Director Business Development at Handmark, to find out more about the company and the co-operation with Sony Ericsson.
Who is Handmark?
Handmark is a world-leading creator and distributor of mobile applications and services.
The company is passionate about creating a more fun, enjoyable, and informational mobile experience for consumers around the world. As one of the first mobile content providers in the industry, Handmark has more than 10 years experience in creating and distributing top-quality applications, covering news and information, games, lifestyle and travel, reference and productivity, personalization and more.
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How does Handmark work with developers?
In addition to building its own games and applications, Handmark works with hundreds of developers around the world to build a high-quality catalog of the industry’s best games and applications for the widest range of mobile devices. Handmark has close partnerships with developers and offers unmatched distribution expertise to help them to get their content in front of the largest possible audience, as well as quality assurance, customer care, and reporting support.
What is Handmark’s relationship with Sony Ericsson?
Handmark has a strong relationship with Sony Ericsson. We work with Sony Ericsson on multiple levels which has recently included preloading games on Sony Ericsson phones, distributing Pocket Express through various channels and now aggregating applications for the PlayNow™ arena store.
How were applications selected for PlayNow™ arena?
Handmark selected quality, innovative Java applications that successfully take advantage of the unique functionality Sony Ericsson devices deliver. We also made sure the catalog had good variety with applications stretching across multiple consumer categories including travel, entertainment, productivity, health, lifestyle and others giving customers a wide-range of choices for enhancing their mobile experience.
Did Sony Ericsson accept all proposed applications?
Handmark has with a long history of providing only the top/tested applications in any given category, making it easy on our partners to quickly and easily review and approve content. Handmark worked closely with Sony Ericsson to ensure we provided the right selection of applications to meet its needs in a timely manner and have a powerful impact in the store.
What tips do you have for developers to maximize sales?
Ensure your application is reliable and has been rigorously tested
Take advantage of unique functionalities with devices
Make it commercially savvy – good adaptation of external sources into mobile (media content, computer or console applications, lifestyle solutions, social media, etc)
Be unique and innovative
Price your application reasonably and competitively
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