New Moon' in Select Markets; Photo and Video Content Available Nationwide Via Mobile Wap Site and AT&T Share on Facebook.
Moviegoers in Atlanta, Chicago and Dallas Offered Chance to Win Tickets to An Advance Screening of "the Twilight Saga: New Moon" Featuring a Special Cast Member Appearance.
The second film installment of Summit Entertainment’s phenomenally successful TWILIGHT SAGA franchise will bring the romance between mortal and vampire to a whole new level. And while the wait is on for the Nov. 20 release of the highly anticipated sequel, THE TWILIGHT SAGA: NEW MOON, AT&T* today announced it will host advance screenings of the film — including a special cast member appearance — in Atlanta, Chicago and Dallas on Nov. 19. In addition, photo and video content, a mobile trivia game from RealArcade® Mobile, ringtones and more are currently available via AT&T Share on Facebook and wireless handsets from AT&T.
From now until Nov. 12, moviegoers will have the opportunity to win** one pair of tickets to an advance screening of THE TWILIGHT SAGA: NEW MOON in Atlanta, Chicago or Dallas on Thursday, Nov. 19 at 9:30 pm, respectively, which will include a special appearance and question-and-answer session by a cast member from the film.
AT&T will encourage interaction amongst fans by asking them to join in on the discussions about the TWILIGHT SAGA and post the “Create Ur Coven” badge on individual and friends’ profile pages through wall posts at AT&T Share on Facebook. In addition, AT&T has created a
WAP portal for moviegoers to access full music tracks from the film’s soundtrack, ringtones, answer tones, film graphics and more from THE TWILIGHT SAGA: NEW MOON. Wireless customers of AT&T can access content by texting*** the word “NEWMOON” to 826709.
“THE TWILIGHT SAGA: NEW MOON is arguably the most anticipated movie of the year, and AT&T is thrilled to be at the forefront of it all by delivering once-in-a-lifetime opportunities and exclusive content offerings via the mobile device and our social media properties,” said Chris Schembri, vice president, AT&T Media Services. “It’s just one more way we’re connecting people to their world, everywhere they live and work.”
Moviegoers also can download “Twilight the Movie Game” from RealArcade® Mobile via AT&T MEdia Mall. In this trivia-based mobile game, players can answer challenging photo and text questions based on the first film, test their movie knowledge and prepare themselves for the launch of THE TWILIGHT SAGA: NEW MOON. A multiplayer mode enables two to four players to compete on the same handset and find out who is the most knowledgeable TWILIGHT fan of all. RealArcade Mobile, a division of RealNetworks®, Inc., will be supporting this game with extensive promotions around the film launch for AT&T customers.
THE TWILIGHT SAGA: NEW MOON is directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner. In the film, the romance between mortal and vampire soars to a new level as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part of — only to find herself in greater peril than ever before. Following Edward Cullen’s (Pattinson) departure from Forks, Washington, Bella discovers his image comes to her whenever she puts herself in jeopardy. In time Bella’s frozen heart is gradually thawed by her budding relationship with Jacob Black (Lautner) who has a supernatural secret of his own. The action-packed, modern day vampire love story TWILIGHT, the first film in the series, was released in theatres on November 21, 2008 to a blockbuster reception. The third film in the franchise, THE TWILIGHT SAGA: ECLIPSE is due in theaters on June 30, 2010.
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