Monday, November 23, 2009

First look at Kurara/U5

Mobile-review have posted a first look at the Sony Ericsson Kurara. Here is their final impression.

The product doesn’t offer any innovations that can make one open his mouth and say “Wow” – it’s a solid, likable phone, whose fate depends entirely on its price tag. At 300 Euro it’ll be a bestseller, make no mistake about that; however if they opt to charge a premium for the non-existent brand value, it won’t make any impact on the market. All in all, the U5 is a decent phone, but it needs a fitting marketing strategy more than anything else right now.

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