Monday, December 7, 2009

AT&T Brings 3G Mobile Broadband Network to Front Royal

3G Wireless Network Upgrade Extends Access to Advanced Products, Services, and Applications in Shenandoah, Warren, Frederick, Page, Rappahannock, and Fauquier Counties.

AT&T* announced the availability of its third generation (3G) mobile broadband network at 28 cell sites in the Shenandoah Valley, opening the door to a new era of mobile services, devices, and feature-rich audio and video content for customers throughout the region. AT&T’s customers will experience improved voice and data quality along Route 66 from Marshall to Front Royal and from there traveling either northward on I-81 to Winchester, or southward to New Market.

Communities that will see enhanced wireless coverage include, Strasburg, Toms Brook, Woodstock, Edinburg, Rileyville, Mount Jackson, Luray, Flint Hill, Linden, Markham, Chester Gap, Huntly, Hume, Fishers Hill, Cross Junction, Middletown, Star Tannery, Quicksburg, Orkney Springs, Bentonville, and Basye.

These investments complement AT&T’s recently announced 3G expansion in the central Virginia communities of Culpeper, Locust Dale, Syria, Haywood, Orange and Louisa, as well as 3G launches in Roanoke, Harrisonburg, and Blacksburg. In addition to extending mobile broadband coverage across Virginia, AT&T has added 77 cell sites in the state this year.

“Demand for wireless bandwidth while on the go is growing, whether it’s for sharing video and photos with friends, watching a movie, checking the latest scores, or listening to music on a mobile device,” said J. Michael Schweder, President, AT&T Mid-Atlantic Region. “With this expansion, our customers can continue to ride the leading edge of mobile broadband with emerging devices and thousands of mobile applications.”

The network extension is part of AT&T’s ongoing efforts to drive innovation and investment to deliver the benefits of smartphones and mobile broadband for customers. More smartphone customers have chosen AT&T over any other U.S. competitor, and AT&T is committed to driving continual enhancement of network capabilities to meet these customers’ ever-growing mobile broadband needs.

“Delivering dependable wireless coverage to Shenandoah Valley residents is our ultimate goal,” added Rob Forsyth, vice president and general manager for AT&T in northern Virginia, Washington, D.C., and Maryland. “This 3G network expansion boosts wireless experiences for consumers, helping to better connect them to work, family, and friends.”

AT&T matches its network investment with unsurpassed choice in the range of devices, services and applications compatible with its 3G network – the nation’s fastest, according to independent testing. AT&T offers a wide variety of devices from more than a dozen manufacturers, including handsets that are compatible with six different operating systems and five different e-mail applications. Our Media Mall 2.0 offers more than 90,000 content options, and customers can download additional applications over the Internet. Additionally, AT&T supports a community of more than 20,000 application developers via its devCentral portal.

Recently, AT&T announced plans to further upgrade its 3G network nationwide with HSPA 7.2 technology to deliver considerably faster mobile broadband speeds. The upgrades are planned to begin in the fourth quarter, with completion expected in 2011. Supporting this initiative is AT&T’s ongoing deployment of additional backhaul capacity to cell sites, which will support today’s unprecedented growth in mobile data traffic as well as the future demands of next-generation networks.

AT&T’s 3G mobile broadband network is based on the 3rd Generation Partnership Project (3GPP) family of technologies that includes GSM and UMTS, the most open and widely used wireless network platforms in the world. AT&T’s 3G network is available in more than 350 major metropolitan areas. AT&T also offers 3G data roaming in more than 185 countries, as well as voice calling in more than 215 countries.

More information about AT&T’s 3G coverage in the Front Royal area or anywhere in the United States may be found at http://www.wireless.att.com/coverageviewer/, which indicates quality of coverage based upon a street address, intersection, ZIP code, or even a landmark.

For updates on the AT&T wireless network, please visit www.att.com/networknews.

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