Tuesday, June 29, 2010

Me-On-TV to boost expo experience for exhibitors and visitors

We've all been at events where the mass of display stands and exhibits means you can't see the forest for the trees. How to maximize the number of visitors to your stand or event is always a challenge. A group of entrepreneurial students' idea to use Ericsson's Me-On-TV solution to ensure the right people get the information they need when they need it, has scooped the top prize in an Ericsson-sponsored business case competition.

With Me-On-TV, exhibitors can gain exposure to a targeted audience through live broadcasting to visitors’ devices or main screens in fairs and seminars.

That's the basic premise behind the winning idea in the Me-On-TV Business Case competition, staged in conjunction with the Stockholm School of Economics.

Students from a range of international educational institutions, affiliated to the Stockholm School of Economics, were divided into small teams and asked to create a business case for the solution.

Winning-team member Anders Sjöqvist says: "We pitched Me-On-TV as a broadcasting tool aimed at lecture theaters, exhibition halls and conference centers.

"We want to use Me-On-TV to provide a service – not just the hardware and software. We want to sell this system to exhibition centers and use it as another means of reaching visitors and audiences."

Me-On-TV

Me-On-TV's ability to combine mobile phones, the internet and TV was the key enabler for the team's proposal. The solution enables enterprises of different industries to develop innovative multimedia solutions using new ways of acquiring live video content and having them delivered to the user. Media content can be streamed in real time from a mobile handset anywhere in the world to any screen in the world. Using the same technology, trade fair participants will now be able to promote their ideas to a targeted audience.

Sjöqvist and his winning teammates – Aukje Zwartjes and Saleh Kargarrazi – will travel to Shanghai to gain experience developing and refining their idea with the Ericsson Me-On-TV team based there.

The trio's business plan highlighted how revenue could be raised by targeting previously untapped resources.

"It was easy to see the potential of Me-On-TV," Sjöqvist says. "We actually had several different ideas for the system, including security in remote locations and quality control on a production line before we finally settled on our exhibition business plan.

"We could even use Me-On-TV to access seminars remotely. If you miss out on a seminar or lecture you could go home and view it on the web."

Edwin Tam, Solution Architect at Ericsson Hong Kong, and member of the Me-On-TV competition jury says: "For the final business case we had 18 entrepreneurial students from around the world. Their impressive ideas show that there is a huge amount of creativity out there which will benefit society.

"The winning idea uses Me-on-TV in an innovative way, making use of all the product's capabilities. The solution itself is targeted at the growing industry of fairs and exhibitions. With just a little tweaking this could easily apply to other industries as well, such as the advertising industry, creating a much bigger sales potential."

The same idea can be applied to billboards in outdoor advertisement as well as commercial events and festivals.

Aurelie Zanin, Product Manager of Ericsson Me-On-TV says: "An event like this provides us with fresh ideas on how we can develop our products to deliver more value to our customers."

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