Tuesday, July 12, 2011

Americans change their phone every two years, and Finns - in six years

How often do you change your cell phone? Probably will not be a mistake to say that the majority of devices used to almost their full physical deterioration, although geeks can change and more often than once a year. Analytical agency Recon Analytics conducted a study in fourteen countries with different income levels and development of networks mobilnyo connection. Unfortunately, these do not hit Russia, and therefore can only be appreciated worldwide trends changing the speed of mobile phones owners. Were analyzed markets of Brazil, Canada, Finland, France, Germany, India, Israel, Italy, Japan, Korea, Mexico, South Africa, UK and USA. fastest of all of their phones get rid Americans - the average life of the phone in 2010 amounted to U.S. 21.7 months. Among the frequently changing their devices also include residents of the UK and South Korea, who parted with the new machine through 22.4 and 26.9 months respectively. In contrast, residents of Brazil and India, exploiting phones at 80.8 and 93.6 months, which is 7-8 years. One would assume that these features are associated with low living standards in these countries, but not the poor people of Israel and Finland change machines once in 76.5 and 74.5 months, while countries with two or three times lower income residents , Mexico and South Africa demonstrate change phones every 39.6 and 38.2 months, that is twice as fast. Nor is there, and a direct correlation between prepaid and postpaid tariffs, which would dictate change intervals aids. Although the minimum period of two years of the phone shows that it is the two-year contracts, the most popular with operators, have a definite effect. At the same time, Japan and Korea, where the prepaid market is virtually non-existent (his share is less than 1%) of the direct connection between the duration of the contract and change the device can not be traced (for Japan 46.3 months, and for Korea - 26.9). Thus, the general conclusion that can be drawn from the data that the income and pay system have an influence on the rate of change of the phone owner, but more important is the national character.

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