RIM BlackBerry smartphones will provide 7 to the end of the year

The company Research in Motion, and although having a hard time not giving up and continues to fight for his place in the smartphone market. Until the end of this year, the company intends to present seven new models of smartphones BlackBerry, that looks pretty ambitious, especially considering that the company is experiencing difficulties at home for her North American market. This significant by the standards of the manufacturer of new products is primarily due to the fact that he promotes the new operating system BlackBerry OS 7. All new devices will be provided to operate under its management, and all previously submitted to support it will not. In addition the model and will be under even more new OS based on QNX, similar to that already used in tablet BlackBerry PlayBook. Starting the seven models for the remaining five months of the event for RIM uncommon, but according to one of the executive directors Jim Bales (Jim Balsillie) is connected the need to mobilize resources and implement financial plans for the year. While the first two quarters of the company were not the most successful, and financial projections for him did not match the actual result. It was connected with the fact that the tablet was PlayBook although promising, but it is raw device, as well as the problem that the latest models of BlackBerry significantly lagged behind the market for multimedia smartphones. The greatest difficulty the company is experiencing due to the fact that the market for business applications and was filled with an active capacity share by selling to the business model has become impossible. Will the company make a difference with seven new models will become clear when the results will be summarized year.