Olympus has launched a project on drawing QR-code on the promotional material

As the company claims Olympus, its marketers have found that many buyers of cameras Olympus PEN are smartphones, so it was decided to launch a pilot project for applying QR-codes (bar codes that provide information for quick recognition of her with the camera on a mobile phone) to the classical promotional materials in retail outlets.

Now, the buyer will get all necessary information about the camera, without the help of a consultant in the store. QR-code will be applied not only to the packaging, but also on the promotional materials are located next to the cameras. Can simply bring the phone to the bar code, thanks to the application, read and process information in a browser will open a mini-site PEN, designed specifically for this purpose.