Wednesday, October 5, 2011

Operator provided visual-communication services

Prerequisites for the mass-market adoption of visual-communication are good audio and video qual¬ity and optimum user experience at an appropriate cost. Trials have shown that users begin to appreci¬ate visual-communication services once audio and video quality reaches a certain level. To include all the criteria for widespread adoption of visual-communication services calls for standardization.

Visual-communication technology has existed since the 1960s in various forms, including ISDN video-conferencing, internet-based desktop solutions, and immersive telepresence rooms. Visual-communication technology is well established among enterprises, yet for several reasons, it has not been adopted on a mass-market scale.

Prerequisites for the mass-market adoption of visual-communication are good audio and video qual¬ity and optimum user experience at an appropriate cost. Trials have shown that users begin to appreci¬ate visual-communication services once audio and video quality reaches a certain level. To include all the criteria for widespread adoption of visual-communication services calls for standardization.

This article outlines the proof of concept deployment at Ericsson of an evolved multimedia telephony service based on the established 3GPP IMS standard. The deployment shows that IMS can support a visual-communication system that meets the requirements for audio and visual quality, interoperability, reliabil¬ity and cost, thus facilitating the entry of visual-communication services into the mass market.

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