Wednesday, January 11, 2012

Mobility - the new opportunity in town


On the first day of CES, Bruce Rosenblum, President of Warner Bros. Television Group, spoke about how mobile broadband is affecting the entertainment industry.

In this video he discusses the massive shifts in the consumer landscape and how TV has moved outside of the home and into a mobile environment.

He says that while all this new technology is enabling consumers to find content more conveniently, he also considers it a great opportunity to make material more accessible and to create a more intimate experience for the consumer.

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