Thursday, August 30, 2012

New Sony NEX-5R Camera Delivers Professional Imaging Power and Wi-Fi® Convenience in Lightweight, Stylish Package


New Compact System Camera Introduces Fast Hybrid AF and Downloadable PlayMemories Camera Apps™

Combining a stylish, lightweight design and the freedom of interchangeable lenses with large-sensor image quality, speedy AF and the introduction of Wi-Fi capability, the new Sony α NEX-5R compact system camera offers all the benefits of DSLR-style imaging in a more convenient, portable package with added connectivity.

The NEX-5R camera features a newly-developed 16.1 effective megapixel Exmor® APS HD CMOS sensor - identical in size to sensors found in traditional DSLR cameras - combined with a powerful BIONZ® processor to assure richly detailed still images and crisp Full HD videos in all types of lighting conditions.

In a first for Sony’s line of interchangeable lens cameras, the new NEX-5R model features “Fast Hybrid AF” autofocus technology, combining phase-detection and contrast-detection methods to ensure speedy, accurate autofocus in any shooting situation.  It is also Sony’s first interchangeable lens camera with integrated Wi-Fi capabilities for easy image sharing, saving and viewing, and introduces the new concept of downloadable Camera Apps for adding creative, fun features that can be personalized to fit a photographer’s needs.

“With the NEX-5R camera, Sony brings the core strength of our consumer electronics business into play to fully support our digital imaging business.  This unique combination of technology and style results in a compelling new product that strikes the ultimate balance between size and performance.” said Mike Kahn, director of the alpha interchangeable lens camera business group at Sony Electronics. “With a host of exciting, innovative new features and the same outstanding image and HD video quality that our E-mount line has become known for, the NEX-5R is an ideal choice for step-up point-and-shoot users or more serious photo enthusiasts who don’t want to compromise on image quality and connectivity while traveling light.”

Fast Hybrid AF

The intuitive new “Fast Hybrid AF” autofocus technology utilizes 99 phase-detection AF points arrayed on the image sensor to detect a subject’s distance and quickly lock focus on it, and then utilizes contrast-detection AF to confirm extremely fine, precise details. In Speed Priority Continuous shooting mode, the camera will switch automatically to phase detection tracking AF and can track fast-moving action accurately in each frame up to 10 frames per second.

Wi-Fi Sharing and New Camera Apps

The added connectivity of the NEX-5R camera allows photos and videos to be transferred wirelessly to a smartphone or tablet running Sony’s free PlayMemories Mobile app, available on both Android™ and Apple iOS platforms. Additionally, content can be directly uploaded from the camera to Facebook® using a Wi-Fi connection and the new “Direct Upload” application, part of Sony’s new PlayMemories Camera Apps platform.  

This new concept of PlayMemories Camera Apps is the world’s first application download service in an interchangeable lens camera that allows consumers to install new functions on demand, tailoring their cameras to fit their personal shooting needs.  The service can be accessed over Wi-Fi or when the camera is connected directly to a PC via USB.

Available apps at launch, outside of “Direct Upload” as mentioned earlier, will include “Picture Effect+”; “Bracket Pro”; “Multi Frame NR”; “Photo Retouch”; and “Smart Remote Control.  A variety of other apps including “Time-Lapse” and “Cinematic Photo” are also planned for release.

Shooters can also utilize the family of PlayMemories applications to transfer content directly to a networked PC, streamlining the image back-up process and avoiding the need to connect cables or transfer memory cards between devices. Additionally, they can transfer photos to any DLNA® compatible TV either through a wireless access point or any TV supporting Wi-Fi.

Added Flexibility and Functionality

Aesthetically, the new NEX-5R features a new fully programmable control dial and function button, a versatile combination for photographers accustomed to the flexibility and direct control of a DSLR camera.  It also has a switchable on-screen digital level gauge that helps keep horizons level with landscapes and architectural shots.

Additionally, the new α NEX-5R model features an intuitive touch-screen LCD with a Touch Shutter function for added convenience.  The clear, bright touchscreen can also flip upwards 180 degrees for easy arm’s length self-portraits.

Full HD (1920x1080@60p) movie shooting is enhanced with a new Auto Slow Shutter feature, adding extra detail to low-light clips. The camera detects dim interiors and night scenes, automatically switching to a slower shutter speed to brighten footage.

New Sony α Accessories

On the α accessories front, the stylish new LCS-SL20/B soft carrying case will be compatible with the new Sony NEX-5R model as well as other E-mount camera bodies.  It features four internal dividers for easy storage of camera bodies and lenses, as well as a dedicated space for a tablet.  The new LCS-SL10/B soft carrying case offers two internal dividers and multiple storage pockets in a compact size.

Also designed for Sony’s E-mount line is the new LCS-EME/BL, a modern, innovative sling bag.  With space to accommodate an NEX and two additional lenses, the LCS-EME/BI is a perfect accessory for active photographers.   Additionally, a new Screen Protect Semi-Hard sheet (model PCK-LM13) will be available that will help protect both the camera and lens of the new NEX-5R camera.

Pricing and Availability

The NEX-5R compact system camera will be available this October in silver, black and white for about $750 with an 18-55mm kit zoom lens as well as body-only for about $650.  

The new camera and all compatible accessories will be available at Sony retail stores (www.store.sony.com) and other authorized dealers nationwide.

Please visit www.blog.sony.com/nex5r  for a full video preview of the new NEX-5R compact system camera and follow #SonyNEX on twitter for the latest α NEX camera news.

Sony Alpha NEX-5R specifications

Price
MSRP With 18-55mmm : $750/ £670/€749 ; Body Only: $650
Body type
Body type Rangefinder-style mirrorless
Body material Metal top/front plate, Polycarbonate
Sensor
Max resolution 4912 x 3264
Other resolutions 4912 x 2760, 3568 x 2368, 3568 x 2000, 2448 x 1624, 2448 x 1376
Image ratio w:h 3:2, 16:9
Effective pixels 16.1 megapixels
Sensor photo detectors 16.7 megapixels
Sensor size APS-C (23.4 x 15.6 mm)
Sensor type CMOS
Processor Bionz
Color space sRGB, Adobe RGB
Color filter array Primary color filter
Image
ISO Auto, 100, 200, 400, 800, 1600, 3200, 6400, 12800, 25600
White balance presets 6
Custom white balance Yes
Image stabilization No
Uncompressed format RAW
JPEG quality levels Fine, Standard
File format
RAW
RAW+JPEG
JPEG
Image parameters
Contrast -3 to +3 steps
Saturation -3 to +3 steps
Sharpness -3 to +3 steps
Optics & Focus
Autofocus
Contrast Detect (sensor)
Phase Detect
Multi-area
Selective single-point
Single
Continuous
Live View
Digital zoom No
Manual focus Yes
Number of focus points 25
Lens mount Sony E Mount
Focal length multiplier 1.5×
Screen / viewfinder
Articulated LCD Tilting
Screen size 3"
Screen dots 920,000
Touch screen Yes
Screen type Tilt Up 180° Down 50° TFT LCD
Live view Yes
Viewfinder type Electronic (optional)
Photography features
Minimum shutter speed 30 sec
Maximum shutter speed 1/4000 sec
Exposure modes
iAuto
Program
Aperture Priority
Shutter Priority
Manual
Scene modes
Portrait
Landscape
Macro
Sports Action
Sunset
Night Portrait
Night View
Hand-held Twilight
Built-in flash No
Flash range 12 m
External flash Yes (Accessory Port)
Flash modes Auto, On, Off, Red-Eye, Slow Sync, Rear Curtain, Fill-in
Continuous drive Yes (10 fps)
Self-timer Yes (2 or 10 sec, 10sec (3 images))
Metering modes
Multi
Center-weighted
Spot
Exposure compensation ±3 EV (at 1/3 EV steps)
WB Bracketing No
Videography features
Format
AVCHD
Microphone Stereo
Speaker Mono
Resolutions 1920 x 1080 (60 fps), 1440 x 1080 (30 fps), 640 x 480 (30 fps)
Storage
Storage types SD/ SDHC/SDXC, Memory Stick Pro Duo/ Pro-HG Duo
Storage included None
Connectivity
USB USB 2.0 (480 Mbit/sec)
HDMI Yes (Mini Type C)
Wireless BuiltIn
Remote control Yes (Yes, by optional RMT-DSLR1)
Physical
Environmentally sealed No
Battery Battery Pack
Battery description Lithium-Ion NPFW50 rechargeable battery & charger
Battery Life (CIPA) 330
Weight (inc. batteries) 276 g (0.61 lb / 9.74 oz)
Dimensions 111 x 59 x 39 mm (4.37 x 2.32 x 1.54")
Other features
Orientation sensor Yes
Timelapse recording No
GPS None

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