GEMA and RIM to Jointly Help Multinational Customers with Mobile Device Management (MDM) Deployments and BYOD Challenges Leveraging BlackBerry Mobile Fusion

GEMA, the Global Enterprise Mobility Alliance, and Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) announced an agreement to jointly deliver global managed mobility solutions for multinational customers. Leveraging BlackBerry® Mobile Fusion,  RIM’s Mobile Device Management solution, and supported by the global managed mobility services from GEMA members, customers will have a globally consistent approach to service delivery and technical expertise, offering them the best possible experience from their mobile deployments comprising BlackBerry®, iOS®, and Android™ devices.

GEMA currently comprises of seven members that collectively span much of the globe: Berkley Technical Services Limited (UK and Ireland); Emitac Mobile Solutions, LLC (EMS) (Middle East, Africa, CIS, and Eastern Europe); GPXS Services BVBA (The Netherlands, Belgium, Spain and France); MSC Mobility Pty Ltd (Australia and New Zealand); Mobi All Technologia S.A. (known as Navita) (Latin America); SCHIFFL GmbH & Co. KG (Germany, Austria and Switzerland); and Vox Mobile Inc. (US and Canada). The seven GEMA organizations are also each Elite members of the BlackBerry® Alliance Program, and GEMA is currently in discussions with other members of the BlackBerry Alliance Program that are also interested in joining GEMA and the global initiative with RIM.

GEMA and RIM understand that multinational customers are faced with an increasingly complex multi-platform mobile environment, challenges with BYOD, and that global workforces require the information and applications needed to serve their customers effectively while maintaining the security of information on smartphones and tablets. GEMA and RIM are jointly bringing to market the products and services that can enable multinational customers to keep their mobile workforces reliably and securely connected, serviced 24x7, and able to meet a rapidly changing global business environment.

GEMA members will offer BlackBerry Mobile Fusion as a managed service to deliver a cost-efficient, secure, reliable, and scalable solution that provides:



 mobile device management (MDM) and administration for BlackBerry, iOS, and Android smartphones and tablets
 the ability to push mandatory applications and updates to BlackBerry users and alerts to iOS and Android users of required applications
BlackBerry® Balance™ technology, a feature of BlackBerry smartphones and BlackBerry® PlayBook™ tablets that enables a customer to use their device for both work and personal purposes by keeping business information and applications highly secure and separate from personal information
BlackBerry® Mobile Fusion will prepare organizations for a simple and straightforward upgrade to BlackBerry® Enterprise Service 10, which will launch with the first BlackBerry® 10 devices. BlackBerry® Enterprise Service 10 is designed to integrate an existing BlackBerry Enterprise Server deployment and manage BlackBerry® 7 OS and prior smartphones, BlackBerry 10 devices, BlackBerry PlayBook tablets, and iOS and Android smartphones and tablets, all from a single, unified web-based console.

Derek Peper, VP, Enterprise Strategic Partnerships and Alliances at RIM, said, “Mobility in multinational organizations continues to expand with both company-provisioned and BYOD devices, creating new challenges for them. RIM has successfully worked closely with the GEMA members for many years to provide our mutual customers with first-class BlackBerry services and support. We are delighted to extend these relationships globally and partner with GEMA to provide multinational customers with world class managed mobility solutions.”

Kris Snyder, CEO of Vox Mobile and Chair of the GEMA Steering Group, said, “Each of the GEMA members has built their business on the market and technologies created by RIM. We are each very proud to be able to work closely with RIM and support our customers in the next phase in the evolution of enterprise mobility. The BlackBerry solution offers a consistently high level of security, reliability, and manageability for customers around the globe, which is uniquely matched by the consistently high level of global service GEMA provides our customers.”

About GEMA

The Global Enterprise Mobility Alliance, GEMA, is the leading provider of Global Managed Mobility Services. Multi-national organizations today are looking for transparent and seamless services for the deployment, support, and management of their mobile workforce. GEMA’s core offerings of Assist, Deploy Command, and Advise enable organizations to scale globally while receiving local in-country support where they operate around the world.

GEMA’s founding members are leading Managed Mobility Services providers in their own markets and include the following: Berkley Technical Services Limited (UK and Ireland); Emitac Mobile Solutions, LLC (EMS) (Middle East, Africa, CIS, and Eastern Europe); GPXS Services BVBA (The Netherlands, Belgium, Spain and France); MSC Mobility Pty Ltd (Australia and New Zealand); Mobi All Technologia S.A. (known as Navita) (Latin America); SCHIFFL GmbH & Co. KG (Germany, Austria and Switzerland); and Vox Mobile Inc. (US and Canada). Additional GEMA members in Europe, Asia, and Latin America will increase the scope and diversity of the Alliance in the coming months.

GEMA members provide mobile device management solutions (MDM) from the leading providers including the recently launched BlackBerry Mobile Fusion. GEMA’s Advice, Assist, Deploy, and Command products support all major smartphone and tablet platforms around the world in dozens of languages. To find out more and to engage GEMA visit www.thegema.com.

About Research In Motion

Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.