The new apparatus of the franchise MOTOROKR provide the greatest experience of music on your phone; emphasis on the exclusive morphing technology in E8 and functions with a focus on physical activities in W6
Sao Paulo, Brazil - Motorola expands its line of phones, music and presents the new models of the franchise MOTOROKR: E8 and W6. Both offer features the latest generation to music, and design and innovative features that provide a complete experience to the user.
MOTOROKR E8
The MOTOROKR E8 has the exclusive morphing technology (ModeShift) of Motorola: it turns the phone into a music player or digital camera with a squeeze, as the desire of the user. While the unit off or on stand-by, its surface is smooth, without keys. But to be connected, has a virtual keyboard front, in which, is pressing a single button, are the keys to control the music player or digital camera. Also, with the haptics technology, the unit vibrates, ensuring a tactile response, whenever a softkey is enabled.
The model marks the debut of the format of navigation FastScroll ™ of Motorola, a variable speed control, giving more mobility to use the contents stored in the unit. Just slide your thumb gently on the semicircle to access music, agenda, timing or content of multimedia phone. The unit has large storage capacity: comes with 3GB - with 2GB of internal memory and 1GB memory card for foreign included in the kit - and is expandable to 6GB with the use of the memory card for 4GB.
The new device also impresses by offering complete musical experience, combined with innovative entertainment functions. The player supports multiple formats of music and playlists on the synchronizes with the Media Player from Microsoft ® 11; Bluetooth technology ® stereo (A2DP) allows listening to music without the need to connect wires between the phone and the earphones, and entry microUSB 2.0 High Speed allows the transfer of songs quickly and easily, taking around one second for a song, 3'30'', with transfer rate of 48 kbps. The MOTOROKR E8 has FM radio tuner, live voice-embedded, of earphones of 3.5 mm, cable and data has been loaded with the album Back to Black, Amy Winehouse, winner of five Grammy awards in 2008, as well Tears of the video clip dry on their own.
The E8 brings the innovative CrystalTalk ™ technology from Motorola, which improves the quality of voice and audio and reduces the noise, and the application MotoID, giving information about the music you're playing on the environment. By bringing the cellular source of the music, in a few seconds the user receives an answer with the name of the song, the artist and the album cover, when available.
Its 2.0-megapixel camera with 8x digital zoom function and multi-shot (up to eight photos in sequence) can record videos and take pictures with high definition. The screen in widescreen format, gives overview of the photos and videos. Design and advanced technology will converge in this cell, making the MOTOROKR E8 apparatus attractive and refined, with a complete mobile experience of music.
MOTOROKR W6
Developed by fans for the sport, the new MOTOROKR W6 brings as differential applications that help in practice drills. The device allows the user to enter personal information such as name, age, sex, weight and height, so you can create a plan for training in their own phone. The model has: stopwatch to calculate the speed according to the distance travelled; database for results, that stores information such as date of exercise, duration of aerobic sequences and burning of calories, and still allows the export of data in Microsoft Excel, to be generated reports of performance and control.
How physical activity combined with good music, MOTOROKR W6 provides a differentiated experience. The unit has dedicated key, with quick access to reproductive and lists of songs, and the navigation buttons facilitate complete control of musical experience. Moreover, it can activate and control the player even with the phone closed. With support for MicroSD memory card of up to 2 GB, there is room to store a large quantity of music, which can also be heard in of earphones stereo Bluetooth A2DP the portfolio of Motorola's accessories. Like the E8, the W6 comes with CrystalTalk ™ and MotoID.
With fine design and format clamshell, the new device has 1.3 megapixel digital camera with 8x digital zoom, which captures and plays videos. Transfer still data at high speed, thanks to technology Edge, and has battery of long duration, which allows approximately 400 minutes of talk and 350 hours in stand-by. It brings the technology still PoC (Push-to-Talk over Cellular).
"With the new MOTOROKR E8 and W6, Motorola is making progress in leadership in the mobile segment of music and adds a sophisticated option in its broad portfolio of phones this segment, which now account with 11 appliances," says Sergio Buniac, vice president of Products Furniture of Motorola Brazil. "We want to provide the best sound experience to our consumers. Hence, invest in content board, the unique features and ease of use, "complete Buniac.
The MOTOROKR E8 comes to stores in the second week of July, the MOTOROKR W6, in August.
"Use original accessories Motorola. His assurance of safety and quality."
Motorola
Motorola is widely known for innovation in communication. The company develops technologies, products and services that make possible the mobile experience. Our portfolio includes the communication infrastructure, mobility solutions for corporate, digital decoders, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering the next generation of communication solutions to individuals, corporations and governments. Integrante ranking of the Fortune 100, with global presence and impact, the company achieved sales of $ 36.6 billion in 2007.
Since 1995, Motorola invested more than $ 550 million in Brazil, including the amount for the construction of the Industrial and Technological Campus of Jaguariúna, Sao Paulo. Besides the areas of manufacturing, cellular, iDEN terminals, radios professionals and wireless modules, are installed on the campus centres of research and development. For more information, visit www.motorola.com.br.
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