Motorola Launches Four Apparatus of Series W, all with Focus on Music

W180 has integrated FM radio, W231, W388 and W396 also come with a music player with dedicated and key MotoID

Sao Paulo, Brazil - Motorola, Motorola Inc. (NYSE: MOT), expands its extensive portólio products of music with four new models in the series W, with very affordable prices. The cellular W396, W388, W231 and W180 offer experience of music, exclusive technology CrystalTalk ™ - that improves the quality of audio and in environments with excessive noise - and streamlined interface for text messages, and battery of long duration.

"These new models are the perfect choice for those who are buying the first or experiencing a mobile device with music for the first time," says Sergio Buniac, vice president of Mobile Products of Motorola Brazil.

W396, and W388
Motorola introduced the W396 in the colors black and red, blue and dark. In addition to modern design, the W396 is key dedicated to music and is easy to use, since it brings a very simple keyboard, allows the installation of Java applications and downloads of games in Java. The unit comes with microSD memory card of 1 GB, expandable to 2 GB, and brings integrated VGA camera.

One of the highlights of this unit is the musical experience that offers: MP3 player, compatible with Windows Media Player ™, organization and location of songs through the music manager, key dedicated to music and FM radio system with data transmission in broadcasting ( RDS) *, which allows consumers to see on the screen of the device the name of the artist, title and type of music you're playing. The favorite music can be stored in memory cards up to 2GB.

Among other innovative features of the W396, is the ability to record snippets of songs from FM radio to use them as alarm on the phone, send your favorite radio stations to friends via text message and listen to music with headphones or earphones or alive - voice. Brings still a pioneer CrystalTalk technology and application MotoID, giving information about the music you're playing on the environment. By bringing the cellular source of the music, in a few seconds the user receives an answer with the name of the song, the artist and the album cover, when available.

With a capacity to store 750 SMS on the phone, 1000, calendar entries, 7.5 MB of internal memory and external memory expandable, users need not worry about space. The W396 also supports the demonstration mode, which allows consumers to access the phone without a SIM Card.

In bar format, the new Motorola W388 has exactly the same functions of the W396.

W231
With unique design and thin, in white, red and black, the W231 stands out by offering music capabilities. It has MP3 player, FM radio system with data transmission in broadcasting (RDS) * key and dedicated to music, which can be activated with a squeeze. The device is easy to use and comes with a card of 1 GB of memory, expandable to 2 GB, and has a streamlined interface for text messages.

Other functions include the ability to record snippets of songs from FM radio to use them as alarm on the phone and send the line of radio stations favorite for friends, by text message. The device also allows listening to music with headphones or earphones or live-voice and has the exclusive ™ CrystalTalk technology from Motorola, for better audio in noisy environments, and also offers the application MotoID. The ability to store up to 500 text messages, and contacts the phone, with one click access to SMS and the ability to access the Internet creates an attractive set of features at a great cost-effective.

W180
For consumers who want a cell for the day-to-day, the W180 is a compact device in a bar, with stereo FM radio, which allows navigation by phone while listening radio, and CrystalTalk technology. It has strong high-quality voice for radio and telephone calls.

With battery for long periods - up to ten hours of conversation - the W180 supports long calls. Accesses messages with a single touch and lets you enter text quickly and accurately via SMS. Stores up to 750 messages, carries up to 500 contact numbers and comes with stereo headset or earphone.

* The RDS depends on the transmission of the signal-emitting radio.

"Use original accessories Motorola. His assurance of safety and quality."

Motorola
Motorola is widely known for innovation in communication. The company develops technologies, products and services that make possible the mobile experience. Our portfolio includes the communication infrastructure, mobility solutions for corporate, digital decoders, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering the next generation of communication solutions to individuals, corporations and governments. Integrante ranking of the Fortune 100, with global presence and impact, the company achieved sales of $ 36.6 billion in 2007.

Since 1995, Motorola invested more than $ 550 million in Brazil, including the amount for the construction of the Industrial and Technological Campus of Jaguariúna, Sao Paulo. Besides the areas of manufacturing, cellular, iDEN terminals, radios professionals and wireless modules, are installed on the campus centres of research and development. For more information, visit www.motorola.com.br.