Acer may overtake Asustek Computer in the smartphone market soon, as Acer plans to launch as many as nine models in 2009 versus three models projected by Asustek, according to market sources.
Asustek launched its first own-brand handset six years ago and became a potential rival of HTC (High Tech Computer) when it ventured into the smartphone segment in 2006.
However, Asustek's venture into the smartphone segment has been bumpy due to an improper strategy regarding to the adoption of 3G platform, pushing the company to team up with branded PND vendor Garmin early in 2009 in order to revitalize its smartphone business, the sources indicated.
On the other hand, Acer stepped into the smartphone segment through an acquisition of the smartphone vendor E-Ten Information Systems in March 2008, and this year the company plans to launch nine smartphones, said the sources, noting that the nine models, with prices ranging from US$300-650, are all expected to be rolled out on schedule.
In addition, Acer also plans to launch its first Android-powered smartphone in November, the sources revealed.
With a comprehensive lineup of smartphones, Acer is expected to outpace Asustek in the smartphone market in 2010, the sources asserted.
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