AT&T Appoints Senior Wireless Executive to Lead New Emerging Devices Organization

New Strategy to Integrate Wireless into New Devices to Drive Significant Growth

Dallas, Texas, October 15, 2008

AT&T Inc. (NYSE:T) today announced Glenn Lurie, formerly the president of National Distribution for AT&T Mobility, has been appointed to lead AT&T's initiative to introduce wireless capabilities into a wide variety of emerging wireless devices beyond the traditional handset.

As president of AT&T Emerging Devices, National Distribution and Resale, Lurie will lead AT&T's strategic initiative to drive the innovation that will bring wireless connectivity to a host of new consumer electronics devices and applications — including personal computers, mobile Internet devices or mini computers, in-car entertainment and navigation systems, cameras and machine-to-machine communications solutions.

"Glenn has a solid track record of energetic and dynamic leadership, strategic development and driving results," said Ralph de la Vega, chief executive officer-AT&T Mobility and Consumer Markets. "He led the negotiations with Apple that made the iPhone exclusive to AT&T in the U.S., and in this expanded role, he will continue to find more innovative devices and applications to run on AT&T's networks."

The new organization is a key component of AT&T's business strategy to further grow its wireless penetration and develop new distribution models — and it builds on AT&T's industry-leading work with enterprise customers to enable specialty devices to access its wireless network. AT&T expects many of the electronic devices that consumers and businesses use today will be enhanced with wireless connectivity. This will drive the emergence of new categories of devices and applications.

"High speed wireless broadband service can enhance a huge variety of gadgets, including many consumer electronics such as personal computers and laptops, GPS systems and digital cameras," said Lurie.

"There is also a host of exciting new applications — from social networking to navigation to location-based solutions — being developed that will rely on wireless connectivity."

This connectivity will be made possible through AT&T's 3G wireless network. Built on the GSM family of technologies, which is the world standard in wireless, AT&T's wireless network brings enormous economies of scale to electronic manufacturers who are eager for less expensive and simpler alternatives for incorporating wireless technology in specialty devices.

In addition, with 2,000 company-owned retail stores and agreements with Best Buy, Wal-Mart, Costco and RadioShack, as well as multiple resale relationships, AT&T will also be able to offer widespread distribution options to electronic manufacturers.

Lurie, who also manages AT&T's presence with national retailers and resellers, says those relationships will help spur growth. "Once we select a new emerging device, we can then work with our partner to decide on the best distribution channels to sell it," he said. "This will be a win-win-win situation for our retail and resale relationships, for AT&T and, most importantly, for customers."