Mobile Sony Ericsson has now decided to chin on the trend of phones based on Google's Androidplattform. It is an open platform that offers a fantastic user experience, "said Sony Ericsson spokesman. But Gartner analysts believe that the effort seems desperate.
Sony Ericsson has decided to join the Open Handset Alliance, the group that develops the so-called Google phones. Since earlier, the company has a straight access to Androidgruppen because the manufacturer of the market's first phone, G1, is HTC which also manufactures Sony Ericsson's Xperia.
- We expect initially to focus on products in the higher segment, but later on we will also supplement with products for the broad mass market, "said Sony Ericsson's spokesman, Garfield Brusewitz.
He says this is not a niche effort, but to continue to continue to develop for both Symbian and Windows.
- The main advantage of Android is that it is a completely open system that offers a fantastic user experience, "said Gustaf Brusewitz.
The first Androidtelefonerna from Sony Ericsson is expected to show up for the summer.
Leif-Olof Wallin, Gartner telecom analyst thinks that Sony Ericsson's bet on Androidplattformen's a bit desperate.
- They have been in pricip put into Symbian and UIQ and laid off people in Kista and Colac who worked with it. Ten months ago, it started to invest in Windows Mobile and now Android. Given that it has only around ten percent of the market and almost all the volume is on the hero's own platform, it seems risky to divide themselves and embark on yet another platform, "said Leif-Olof Wallin.
He emphasizes that Sony Ericsson also have to count on substantial costs to build skills for the new platform.
Among the other 14 new members of the Open Handset Alliance labeled Ericsson in a statement saying that Android in the future will become an important platform to bet on. Ericsson promises to contribute a series of integrated products that interface with the Android platform.
This applies to both today's 3G systems and future 4g platform. But Ericsson also emphasizes that the company is a licensee for both Symbian and Windows Mobile and Linux to the new investment is an adjunct to other platforms.
Open Handset Alliance now has 47 members, and among other newcomers labeled PC manufacturers Toshiba and Asus
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