LONDON and NEW YORK, -- Global brand consultancy Siegel+Gale announced today that it has appointed Tom Blackett as Chairman of its UK office. Mr. Blackett was formerly Group Deputy Chairman of Interbrand, and spent 25 years with the company working in all areas of corporate and product brand development for clients throughout the world.
"We have built an outstanding team of talented people in London who are doing world-class work for our clients in Europe and the Middle-East. Tom's arrival bolsters this still further," says Alan Siegel, Chairman and Founder of Siegel+Gale. "There are few people in the world that have his depth of experience in brand matters. Tom's thought leadership and expertise are visible in the books he has published, the conferences he has spoken at, and in the High Court, where he is a highly regarded expert witness in disputes involving brands."
Over its 40-year history, Siegel+Gale has demonstrated that successful brands live or die through the customer experience they deliver, and that this extends far beyond advertising or communications. Siegel+Gale's "Simple is Smart" philosophy means they are able to create brands which are both crystal clear in their meaning and relevance to customers, and which their clients are able to bring to life through the whole customer experience. This pragmatism has been at the core of their recent success.
Fred Burt, Managing Director of Siegel+Gale in the UK, adds: "Building coherent brands that deliver business impact has become extremely difficult, and we see that brand consulting is changing. Tom has been in the industry long enough to know the difference between strong effective brand building and the expensive, inefficient navel gazing that are the hallmarks of too many so-called brand consulting assignments. We're thrilled he's chosen to join us at this exciting point in our development."
To speak with Tom Blackett, Alan Siegel, or Fred Burt, or to learn more about Siegel+Gale, please contact Temin and Company at 212-588-8788 or news@teminandco.com.
About Siegel+Gale
Siegel+Gale (www.siegelgale.com) is one of the world's premier strategic branding companies and a pioneer in simplifying complex customer communications. Since it was founded by Alan Siegel in 1969, the firm has applied the art and science of simplicity to create branding programs that have helped many of the world's best-known organizations excel. Driven by its philosophy of "Simple is Smart," Siegel+Gale has led the way in bringing innovation to the corporate branding field, including transforming complex, incomprehensible customer communications into plain English; helping clients create distinctive brand voices across all their communications; transporting brands onto the Internet; and aligning the brand experience with the brand promise.
The firm's clients include AARP, Aetna, American Express, Bank of America, Dell, The Four Seasons Hotel Group, The Internal Revenue Service, Lexus, Merrill Lynch, 3M, Microsoft, Motorola, the National Basketball Association, Pfizer, and Sony PlayStation. Siegel+Gale has offices in New York, Los Angeles, San Francisco, London, and Dubai, and strategic partnerships around the world.
Siegel+Gale is part of the Omnicom Group Inc. (www.omnicomgroup.com), a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms serve over 5,000 clients in more than 100 countries.
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