Tarsin's game-changing mobile platform spurs a new level of brand-consumer interaction, enables 'design-once' development that spans carriers, operating systems and mobile devices.
INCLINE VILLAGE, Nev., -- Mobile application platform provider Tarsin, Inc. (www.tarsin.com) launched its Capsa platform, a thin client-based, rapid application delivery solution for brands and operators wanting to deliver unique content and applications to the mass mobile market. Capsa gives brands such as Hallmark and United Media's Dilbert the ability to successfully build and nurture personal relationships with consumers on any mobile network and most Internet-ready mobile devices.
On-the-go consumers continue to become more sophisticated and evolve their mobile behaviors, and as a result, they demand richer experiences and new ways to share and express themselves. As consumers' mobile expectations rise, brands face constant pressure to establish meaningful connections and achieve success in the increasingly complex mobile environment. Though the process of "mobilizing" brands' strategies had begun with limited success over the past few years, the market has not fully progressed as a result of fragmentation and technical challenges - until now.
"The mobile market value chain is deeply disjointed, and brands are looking for a partner who can provide an end-to-end solution that is in line with their long-term mobile strategies and provides customers with a truly interactive brand experience in the mobile environment," said John Osborne, chief executive officer and co-founder of Tarsin. "Tarsin's experience with top brands, expertise in mobile content and application delivery, and commitment to eliminating the barriers that stand between brands and consumers allows it to ease those challenges and help brands realize success in this exciting market."
Capsa: The industry's first universal mobile application platform
Tarsin currently supports millions of mobile consumers with a variety of services, and is starting to reach millions more through new partnerships with leading mobile and new-to-mobile brands. The recently announced mobile greeting application launched by Hallmark was developed in partnership with Tarsin, and is powered by the Capsa platform. The intuitive application allows users to enjoy and share Hallmark Mobile Greetings with friends and family and will eventually work across most carriers and devices.
Capsa is also the engine behind United Media's recent launch of Dilbert Mobile, an interactive application that allows consumers to access and share the last 20 years of Scott Adam's popular Dilbert comic strip. Through partnerships with these and other globally recognized brands such as Motorola, Kodak, Carphone Warehouse and Nextel Latin America, Tarsin supports millions of mobile customers around the globe each day.
Capsa is the first universal mobile content delivery solution that manages and optimizes content for all screen resolutions and interfaces. Building on its strong foundation as a proven mobile solution provider for more than six years, Tarsin helps brands reach the unlocked potential of the mass mobile market and reenergize and grow personal relationships with consumers on any mobile network and on most any mobile device.
By designing, developing and deploying through the Web standards based framework, brands can reach mass-market consumers with compelling and optimized content on thousands of devices in multiple languages. This capability is critical for companies looking to enhance already-available offerings or develop compelling, interactive applications that reach a broader consumer base, ensuring ROI (return on investment) with a flexible 'design-once' approach.
"The design-once, deploy-multiple-times approach allows organizations to focus on leveraging existing content, generating new applications, increasing revenue and improving overall business performance rather than drowning in the back-end functionality and technical aspects of mobile content delivery," Osborne added.
In addition to deploying optimized, personal content to consumers via the revolutionary Capsa platform, Tarsin acts as a full-service business, helping brands develop engaging user interfaces, and determine the most appropriate and profitable content to extend into mobile with ROI. The company's successful deployment history and vast experience in the mobile space give the ability to offer unparalleled expertise in helping any brand expand its footprint into the mobile arena.
For more details on Capsa, please visit http://www.tarsin.com/platform.html.
About Tarsin, Inc.
Founded in 2002, Tarsin (www.tarsin.com) is a privately funded, international mobile software development firm with offices in the United States and United Kingdom. The company's revolutionary Capsa platform is the first universal mobile content delivery solution on the market today that is carrier, operating system and device agnostic. This mobile platform provides an end-to-end, Web standards based framework that enables brands and mobile operators to design once and deliver unprecedented mobile experiences. A history working with diverse businesses from retail, publishing, consumer packaged goods to entertainment, Tarsin provides professional application development and consulting services to clients, helping define and create mobile strategies so these brands can build and reenergize personal connections with consumers.
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