The new LG Chocolate’s red carpet event in Hong Kong showcased the phone’s unconventional design direction and highlighted its unique partnerships in entertainment and fashion, including collaborations with designer label Twenty8Twelve and movie studio Twentieth Century Fox.
The evening brought together high-profile names who were inspired by the new LG Chocolate’s unconventional design, viewing and usability features. Taiwan’s leading actress Chi-ling Lin and Singapore TV personality and jewelry designer Nadya Hutagalung gave personal accounts of their experience with the new phone.
As part of LG’s association with Twentieth Century Fox, the new Chocolate phone comes embedded with content from director James Cameron’s new epic 3D fantasy, Avatar. Jon Landau, the film’s producer, was on hand at the phone’s global launch to introduce exclusive footage of this highly-anticipated movie.
“Having offered Europe a taste of the new LG Chocolate, we are now delighted to introduce this new mobile experience to the rest of the world,” said Dr. Skott Ahn, President and CEO of LG Electronics Mobile Communications Company. “We expect the new LG Chocolate -- which represents the epitome of Black Label Series design superiority -- to make a strong connection with consumers around the globe who value unconventional thinking.”
Minimalistic and sleek, the new LG Chocolate breaks from standard mobile phone designs with its disruptively different 4-inch wide touchscreen. Featuring a stretched 21:9 ratio HD panoramic display, the mobile experience has been reinvented by LG for a better user experience when browsing web pages, checking e-mails or viewing videos on the handset’s cinema-like screen.
The new LG Chocolate made its first public appearance in the U.K. in September. Starting November 5, the handset will be available to customers worldwide.
For more information visit http://newchocolate.lgmobile.com.
Celebrity Quotes
“It’s a privilege for us to be working with LG. The new Chocolate phone just exudes style. We love its super sleek design. It embodies everything Twenty8Twelve aspires to be.”
-- Sienna Miller and Savannah Miller, Actress / Fashion Designer
“The new LG Chocolate has quickly become my favorite fashion accessory. The simple chic design goes perfectly with everything. Whether I’m wearing jeans or dressed for a night out, the Chocolate with its glossy black finish and mysterious red lines look great and make you totally stand out.”
-- Chi-ling Lin, Actress
“I immediately fell in love with the smooth black surface. When you’re holding it, it feels more like a piece of jewelry, like a shiny slab of black quartz with a row of sparkling red rubies on the ends. It’s simply breathtaking.”
-- Nadya Hutagalung, FLY Entertainment Artiste (Singapore)
“As the release date for AVATAR nears, we are delighted to be in partnership with LG.”
-- James Cameron, Director
“With each of our films, we look for new technologies to create opportunities for creative storytelling that were not there before.”
-- Jon Landau, Film Producer
“The new LG Chocolate looks great and feels even better. Every time I touched its smooth glossy screen, the vibration kept my finger coming back. Using the touch screen menus with large 3D graphics was a breeze. It’s a pleasure to use and incredibly responsive.”
-- Heidi Chu, Hong Kong TV Personality
“When I first laid eyes on the sleek, stylish LG New Chocolate I knew it was a must-have for my 2010 Unnatural Disaster show. My line is all about combining the elements of nature and technology in a beautiful chaotic harmony, so I’m inspired by the perfect balance of high style and high tech that LG products achieve.”
-- Evan Biddell, Fashion Designer
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