2 yr contract will cover all retail marketing for Orange stores and partner retailers.
Orange confirms that iris has been appointed to handle all of Orange’s retail’s sales promotion and marketing requirements for the UK, following a 3-month competitive pitch against a number of other undisclosed agencies. The win will see iris launch a number of major retail marketing campaigns over the next two years as part of standalone and integrated campaigns, which will also involve experiential and instore activity within Orange stores and that of its partners.
Spencer McHugh, brand director at Orange UK, said: “After an extremely competitive pitching process, we are delighted to have chosen iris to be our sole agency for our retail marketing activities. They showed a real understanding of the telecoms and youth market and delivered some excellent work during the pitch process and we are excited to see more.”
Steve Bell, CEO of iris London, said: “We’re really looking forward to working with Orange on this much sought-after account and getting our teeth into bringing their retail estate in line with their brand values. We’ve grown up in telecoms retail, so we understand what’s important about channel marketing and the value of strong, integrated retail campaigns.”
Orange’s other agencies, which include Fallon, Chemistry, MEC, Proximity, Poke and AKQA, will be unaffected by this appointment.
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