Orange announces sponsorship campaign with Kiss 100’s breakfast show to promote Orange RockCorps Collective

New four week sponsorship campaign to promote the Orange Rockcorps Collective during Rickie, Melvin and Charlie’s breakfast show Radio trails and online editorial to run nationwide across Kiss 100 stations Orange has launched a four week promotion on Bauer Media’s Kiss 100 to promote the benefits of volunteering with the Orange Rockcorps Collective. The launch of the Orange RockCorps Collective follows 2 highly successful concerts earlier in the year. Orange RockCorps are offering even more rewards to incentivise volunteering across the UK, by sharing their volunteering stories online they get given cool music rewards and in turn encourage other people to volunteer.

The campaign starts from 6am, 4th December on the Kiss 100 breakfast show, hosted by Rickie, Melvin and Charlie. Listeners will be encouraged to join the Orange Rockcorps Collective and share volunteering stories on the totalkiss.com/orangerockcorps page which will include information on charities people can get involved with and stories from volunteers.

The radio trails will include vox pops from volunteers giving their personal stories of how they got involved with the Orange RockCorps Collective, encouraging others to get involved.

Volunteers who post their experiences on the Orange RockCorps website can receive a subscription to Kiss 100 stablemates Q magazine, FHM, Heat or Kerrang! Plus the chance to enter into prize draws where they could win tickets to Sony Ericsson Presents Q, The Music Club Live gigs or Sony Ericsson W995 Walkman™ phones.
Since 2008 13,000 people have volunteered in the Orange RockCorps core programme.

The Orange RockCorps Collective gives the opportunity to give back to the community to thousands more; whenever, wherever. Anyone wishing to take part in the Orange RockCorps Collective can register by visiting http://www.orangerockcorps.co.uk
Ian Smith, Head of Brand for Orange UK said: “We are delighted to be sponsoring the Kiss 100 breakfast show and are hoping that thousands of listeners will feel inspired to join the Orange Rockcorps Collective after hearing the experience of other volunteers. With a collective effort we can make a real difference to local communities.”

Steve Parkinson, MD of Bauer Radio London, commented: “We're looking forward to adding even more editorial depth to the amazing project that is Orange RockCorps. There is a perfect fit for both brands and we will ensure that we deliver great content for the consumers and great results for Orange.”

Stephen Greene, RockCorps co-founder and CEO commented: “The Orange RockCorps Collective is the next step in our work to inspire people in the UK to get involved in their community. It was a natural to do this linkup Kiss 100, in order to share the stories of volunteers and to inspire others to give something back. Keep listening and get involved!”