Friday, April 15, 2011

HTC & MAXIS SIGN STRATEGIC MEMORANDUM of UNDERSTANDING

Maxis customers will continue to get exclusive access to HTC devices including the new
HTC Flyer & HTC Desire S

MALAYSIA – HTC Corporation, a global leader in mobile innovation and design, and Maxis Berhad (‘Maxis’), Malaysia’s leading integrated communications service provider, formalised their partnership with the signing of a Memorandum of Understanding (MOU) that will allow Maxis to continue to be the first telco in Malaysia to exclusively offer existing and up-and-coming HTC smart devices to their customers. Jack Tong, Vice-President of HTC Corporation, and Jean-Pascal Van Overbeke, Chief Operating Officer of Maxis signed the MOU today at Traders Hotel, Kuala Lumpur, witnessed by SK Wong, Country Manager of HTC Malaysia and T.Kugan, Vice-President of Product, Device and Innovation, Maxis.

Jack Tong, Vice President, Asia, HTC Corporation said: “Today marks a new chapter in our relationship with Maxis, one that will aim to bring greater innovation to Malaysia’s smartphone market. We believe that Maxis and HTC will continue to provide innovative services and devices that will enhance the mobile experience for users in Malaysia, and make it a joy to use your smartphone.”

Jean-Pascal Van Overbeke, Chief Operating Officer of Maxis said, “Our partnership with HTC began last year when Maxis partnered HTC to be the first to offer our customers the HTC Desire, Desire Z, Wildfire, HTC HD7 and HTC 7 Mozart. We are very pleased to formalise our partnership today with HTC to ensure that Maxis customers will continue to be to the first and only ones in Malaysia to enjoy HTC’s new devices offered today, the flagship HTC Desire S with Gingerbread OS, and the HTC Flyer, the first tablet from HTC, which will hit our stores soon. In addition, our customers will enjoy the same privileges with upcoming innovative devices including the HTC Wildfire S, HTC Cha Cha and HTC Salsa.

“Maxis will continue to delight our customers and enrich their lives with the latest, innovative devices to keep up with their ever-changing lifestyle needs and demands. Their experience will further be enhanced by the fact that Maxis today has the widest broadband footprint in the country, enabling them to enjoy the features of their smart devices on seamless high-speed mobile data networks. Maxis was the first communications service provider to bring Malaysians the smartphone experience, allowing them to conveniently access the web for work and play from the palm of their hands. Maxis customers also enjoy the widest range of android devices in the Malaysian market.”

To mark this momentous occasion, HTC today launched the new HTC FlyerTM and HTC Desire S with Maxis in Malaysia. The HTC Flyer blends HTC’s trademark design language with an all-new HTC Sense user experience that has been reimagined for tablets. Using an intuitive and innovative approach to tablets, HTC Flyer combines natural touch and pen interaction.

HTC Flyer
Encased in a sleek aluminum unibody, the HTC Flyer tablet exudes the iconic style and build quality HTC is known for. It is also ultra-light, weighing as little as a paperback book, and compact enough to fit in a jacket pocket only. With a seven-inch display, lightning fast 1.5Ghz processor and high-speed HSPA+ wireless capabilities, the HTC Flyer tablet is perfect for those who have been waiting for a tablet that is both compact and powerful.

HTC Sense for Tablet
HTC Sense revolutionized smartphones by placing the person at the center of the experience. HTC Flyer’s tablet-focused HTC Sense experience focuses on surprising and delighting people with its gorgeous 3D home screen. A unique carousel of widgets puts a user’s most important content and information at the visual center of the experience. The HTC Flyer tablet also offers uncompromised Web browsing with Flash 10 and HTML 5.

HTC Scribe Technology
Touch interaction lights up the HTC Flyer tablet experience, but it also offers a groundbreaking pen experience. With the new HTC Scribe Technology on the HTC Flyer tablet, people can rediscover the natural act of writing. HTC Scribe Technology introduces a wave of integrated digital ink innovations that make it easy and natural to take notes, sign contracts, draw pictures, or even write on a web page or photo.

HTC Scribe Technology on the HTC Flyer tablet transforms traditional note-taking into smart note-taking by integrating natural onscreen writing with thoughtful and integrated innovations. A feature called Timemark enables you to capture the audio of a meeting in line with your written notes, so tapping on a word in your notes instantly takes you to that exact place in time in the audio recording of the meeting. Notes are also integrated with the calendar so when there is an appointment reminder you are automatically prompted with an opportunity to begin a new note or in the case of recurring meetings, to continue where the last meeting left off. In an industry first, the HTC Flyer tablet also features built-in synchronization with Evernote, the world-leading notes application and service.



HTC Desire S
The first thing you’ll notice is the sleek new design. A subtle curve at the bottom with HTC’s trademark aluminum unibody makes it feel solid and natural to hold in your hand. With Qualcomm’s new 1GHz Snapdragon™ MSM8255 processor, the HTC Desire S offers snappy performance and power. With dual front and back cameras, High-Definition video recording and a 3.7-inch WVGA display, the HTC Desire S presents multimedia content brilliantly, hitting the sweet spot for people who want a premium smartphone experience that is personal, fun and does it all.

AVAILABILITY
The HTC Desire S is exclusive to Maxis and is now available at all Maxis centres and Maxis Exclusive Partners. Maxis customers enjoy savings of up to RM500 on the device retail price of RM1,799 when they sign up for Maxis data plans (available in 500MB, 1.5GB or 3GB packages).

With any Maxis data plan ( 500MB, 1.5GB or 3GB )

Contract Period

HTC Desire S
Device Price

Savings on Retail price of RM1,799

12 months

RM 1,499

RM300

18 months

RM 1,399

RM400

24 months

RM 1,299

RM500

The HTC Flyer will be available at all Maxis authorised outlets from 12 May 2011 onwards. On 12 May 2011, the first 50 customers who visit the Maxis centre at KLCC will be able to purchase the HTC Flyer at a special price of RM999, enjoying savings of approximately RM1,500.

With any Maxis data plan ( 500MB, 1.5GB or 3GB )

Contract Period

HTC Flyer
Device Price

Savings on Retail price of RM2,499

12 months

RM1,999

RM500

24 months

RM1,799

RM700

The HTC Flyer will also be available at all authorized HTC resellers at a suggested retail price of RM2,499.

About HTC
HTC Corporation (HTC) is one of the fastest growing companies in the mobile industry. By putting people at the center of everything it does, HTC creates innovative smartphones and tablets that better serve the lives and needs of individuals. The company is listed on the Taiwan Stock Exchange under ticker 2498. For more information about HTC, please visit www.htc.com.

About Maxis Berhad
Maxis Berhad with its consolidated subsidiaries (together, ‘Maxis’) is the leading integrated communications provider in Malaysia with 13.92 million mobile subscriptions as of 31 December 2010. Since 1995, Maxis’ Malaysian business has been providing a full suite of communication services on multiple platforms to satisfy the needs of individual consumers, small and medium enterprises, and large corporations in Malaysia.

Maxis has pioneered and led the Malaysian market in providing innovative mobile products and services. It was the first to launch 3G services, Maxis3G, in March 2005. In September 2006 it was among the world’s first to use HSDPA, a high-speed upgrade of the 3G network. In December 2009 it was first to introduce to Malaysia, HSPA+, the latest advancement in 3G/HSPA network capabilities, to further enhance its wireless broadband services.

Maxis is a leading regional content player with 41.5% of non-voice revenue as part of mobile revenue and with over 50% of its customer base being active mobile internet users. It continually explores global and local best partnerships with partners such as Western Union and PayPal to bring the latest relevant content first to customers. Maxis actively builds a local content ecosystem with partners to forward the Malaysian content industry.

It was also the first telecommunication service provider to bring the BlackBerry™ and Apple iPhone™ smart phones to Malaysia. The company in April 2009 unveiled the first-in-the world commercial near field communication service, which enables customers to use their phones for wave and pay transactions.

Maxis’ growth and strong track record of enabling innovation, excellent customer experience and value to stakeholders have won the company numerous awards over the years which include Asia’s Best Employer Award 2010 from Singapore’s Employer Branding Institute. Maxis was nominated as Best Mobile Operator in 2010’s World Communication Awards for leadership in service innovation.

Maxis’ vision is to bring advanced communications services to enrich its customers’ lives and businesses, in a manner that is simple and personalised, by efficiently and creatively harnessing leading edge technology, and delivering a brand of service experience that is reliable and enchanting.

Maxis has also been active in carrying out Corporate Responsibility programmes to serve the communities. Since 2002 Maxis has been dedicated to working in unison with the Ministry of Information Communications and Culture Malaysia (‘KPKK’) and the Malaysian Communications and Multimedia Commission (‘SKMM’) on the Bridging Communities corporate responsibility programme to increase Malaysian access to the digital platform.

For more information, please visit: maxis.com.my

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