Monday, March 12, 2012

Samsung Apple's three times the Chinese market

Research agency Gartner has reported that the leader of the Chinese smartphone market is the company Samsung. The market of China - one of the largest on the planet, which gives considerable weight to companies occupying the highest place in it. Despite the fact that Apple has captured the world leader (according to IDC for the fourth quarter of 2011), in China it is only the fifth place with 7.5% market share. At the same time, Samsung is headed by a local rating, with 24.3%, more than triple the result of Apple. On the note representatives from Gartner of the summer break between the companies has doubled. The main problem with Apple's share in building up the Chinese market has a long delay with the release of iPhone 4S, which took place only at the beginning of 2012. Overall, despite the fact that Apple estimated market of China as a very promising, in fact, steps on his conquest do not take or have taken a minor. The main claim of local operators and consumers is that the iPhone has no modifications, which would have worked in a local version of the third generation network, made ​​according to standard TD-SCDMA, used by the largest operator China Mobile. This drawback can fully benefit from not only Samsung, but also local companies ZTE, Huawei and Lenovo, offering their "counterparts» iPhone with support for the standard. Until recently, the iPhone offers the operator China Unicom, which occupies the second place with a large backlog of China Mobile, as well as the addition of China Telecom, occupying third place in the local rankings with an insignificant percentage of the market, the situation is not correct. Apple's plans to build presence in China are associated with the development of China Mobile networks fourth-generation LTE.

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