ZTE plans to sell 35 million smartphones in 2012

Chinese telecommunications equipment manufacturer ZTE has confirmed its plans to aggressively promote the market. Great expectations the company places on the sector smartphone sales in the sector which is going to win third place in the world within the next three years. For the current year the company expects to sell 35 million smartphones, while for the first quarter it was possible to realize 19.8 million vehicles, which include phones and simple. Last year, smart phones made ​​by ZTE, has sold 15 million units, helped by strong demand for a fairly simple and inexpensive devices in the Asian markets. Management is optimistic about the future and believes that by the year 2015 for ZTE actually reach the level of sales in 100 million units per year, which will occupy the third position, behind Apple and Samsung. To achieve this, the company will focus on emerging markets, while the share of Europe, the USA and Japan will account for only about half of all sales. In the third world company ZTE intends to change its image by delivering the most cost there not machines, and high-tech devices that will be able to compete with the sum of the characteristics of the products of Apple and Samsung. Obviously, the rate will be made ​​of the fact that at comparable performance, ZTE will be able to offer more affordable models. At the same time, the markets of developed countries, the manufacturer was faced with several challenges: in the U.S. are proceeding on the supply of equipment to Iran to bypass the embargo and the problems with the level of protection devices Score, and in the U.S. and Europe, investigated cases of illegal subsidies for Chinese production company government, which allowed the device to sell at dumping prices.