T-Mobile USA is increasing its investment in the Google (NSDQ: GOOG) Android platform even more, by improving the application experience, according to a keynote given by CTO Cole Brodman said this morning at Open Mobile Summit this morning in San Francisco.
The company said that later this month, T-Mobile will introduce a T-Mobile Channel, which will provide recommended content for the Google Android devices. Already, T-Mobile is providing a so-called “AppPack,” which suggests downloading 34 free and paid apps. The new channel is expected to by live by Thanksgiving. The bigger announcement is that T-Mobile will soon enable carrier billing, which will allow customers to buy applications and other content using their monthly bill, rather than having to login to Google’s proprietary Checkout service. The industry considers carrier billing as the key to really increasing downloads. More Android stats after the jump…
T-Mobile said it will have four Android devices in time for the holidays, the Motorola (NYSE: MOT) CLIQ (now available), the Samsung Behold II (coming soon), the T-Mobile G1 and the T-Mobile myTouch. In addition to more devices, the number of applications have also increased from 50 at the time of launch to 12,000 (of course that pales in comparison to Apple’s announcement today of 100,000 apps).
Here’s what T-Mobile has witnessed in terms of myTouch consumer behavior:
—About half myTouch users visit the Android Market at least once per day.
—80% of myTouch users browse the web at least once per day, and 2/3 say several times per day.
—Nearly half of myTouch users say they have “completely customized” their myTouch.
—More than 40% of myTouch users access social networking sites multiple times per day.
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