CEO Sony Ericsson: Android is better than Windows Phone

Executive Director of Sony Ericsson, Bert Nordberg (Bert Nordberg) gave an interview to the publisher Wall Street Journal, which touched on several issues of the company and the market for mobile telecommunications in general. Among other things, he noted that the transition to exclusively develop Android-smartphone "was the best choice among possible." This strategy was chosen based on the rapid growth in popularity of the operating system. At the same time he indicated that the underestimation of the iPhone at the moment of the unit in 2007 was a mistake the company management and the cost of this model look closely. He even mentioned that this error was one of those that led the company Sony Ericsson to what it is today. In the future, Nordberg sees the company as a manufacturer of exceptionally smart phones, regular phones and gradually will be removed from many directions of development of the company. It is expected that by the middle of next year Sony Ericsson will offer only smartphones, which currently account for 70% of its sales. As a reason for the company became the largest manufacturer of smartphones on Android, though, make such a task, called Bert Nordberg underestimating the speed the development of Android, and its penetration into the American market. And, as acknowledged by the head of Sony Ericsson, on the U.S. market the company is a small player. At the same time he praised the company's market share Android-smartphone in 11% of the world. And to increase this percentage through the purchase of Motorola Sony Ericsson just was not able to because they do not have sufficient funds for such purchases. Bert Nordberg also noted that prospects for the transition from the company's Android to Windows Phone no. For a company that is experiencing financial difficulties is not possible to invest in the platform, which was initially inferior to the one already in use. So expect that to happen in the near future to any significant change in priorities is not necessary.